This is an online advertising format allowing you to buy your way right to the top. Just look onto the right side of the search results from pages for search phrases relevant to your business, and you will find this list growing by the day. Businesses are buying advertising on specific search phrases, and, which are then charged each time a visitor clicks through these results to their website. These ad spaces are purchased through PPC advertising suppliers, the main two large ones owned by Google and Yahoo. The program ran by Google is called Adwords, and displays results on Google.com, AOL, Ask Jeeves and many other smaller search programs. Yahoo’s ads are run by an acquired company Overture, and the results appear on Yahoo, MSN, AltaVista, and many other partners syndicating for this very purpose.

The mobile search engines are also very new, evolving and imperfect. For these very reasons mobile SEO and SEM are also confused, and well, very immature. But for us, this is yet another challenge. We, as SEO enthusiasts still want traffic, and we still want users to find us in search results; and so we just won’t give up, we are born to fight.