Marketers talking to CEO’s about brand awareness, search ranking and keywords hardly help, and end up as unable to break ice. Bang clear on target, and let him know and understand, if money isn’t spent here, there will be lesser products to sell and sales will eventually drop. Explain how search marketing brings in revenue at low costs, and how what you are doing will coincide with the growth of his business prospects. CEO’s are least interested in any kind of jingo, apart from the money if this can make. They need to see that searches are able to increase share holder value and help them make money.

Today, significant parts of the stories we see on social networks, blogs and tweets, have originated from the traditional media. While this does not mean that the bloggers don’t provide original news content and commentary, the question is: If we need to pay more for news content that we used to get for free, then will it negatively impact the quantity or quality of social media discussions around those news items?

In some ten years from now, social media could significantly change for the better. You wouldn’t need to strain your fingers to type things into structure or type the uniform resource locators in the browsers, or bear with annoying communications about useless products. In the future, social media will be easy and in all places.

What happens when you search for “PPC Service” in Google and find “Pocket PC Services” displayed as the inaugural result.
As a customer you might just go through the remaining results, that catches your attention or try on with a new search phrase for a better set of results.
As a more technology savvy user, you might [...]

Will social media survive in the long run? Not sure. But today and for the near future, you can’t do without it. You have to jump in even if you do not fully understand it, or you will go the way of print media.