Gone are the days when travelers referred books, maps and sought first person information wherever they went. Today’s techno-savvy travelers understand that online search is prerequisite to stepping out of the house. Not only that, most of the travelers’ very conception of traveling and tourism generates with the help of internet search and website browsing.
A [...]

The graph of travel industry trends for the last five years show the key travel-segment changes that are reshaping the travel industry landscape. The mid-level and economy segments have seen the most growth.  On the other hand, leisure oriented groups that form the core of travelling and tourism business has shown slower growth in some [...]

Modern day tourists ride around on technology and rely heavily on the internet for seeking information and planning tourism related activities viz. traveling, staying, shopping and dining. Extensive use of internet by the tourists makes it imperative for travel and tourism industry to up their ante and embolden their presence on the internet to reach [...]

According to the latest customer loyalty report, the tourism and hospitality industry is going through a better phase in comparison to the recession phase that was intense just a year back. However, two factors are exerting pressure on the hospitality industry, and these are:
1. Increased competition,                            and                                        2. Retaining loyal customers
Increased competition
As [...]

Travelers have the full globe open for exploration. Alaska to Australia, Siberia to Sri Lanka… A traveler, who rides on his hunch and has wanderlust, is unstoppable. A large number of travelers do not plan their itinerary and stroll down to some of the most unconventional places.
This is the genre of tourist who may need [...]

Travel and tourism industry cannot remain unaffected by the human desire for change and novelty. The quest for newness is visible in every sphere of businesses, including production to packaging and promotion. Competition to outdo the other compels businesses to evolve and endeavor for something different, something better than what the competitors are doing.
Travel and [...]

Wardrobe malfunction is always a great PR tactic and let’s not call it a malfunction anymore – its a PRFunction. So, does the ‘Quit Facebook  day’ really bothers the Zuckerbergs? If you have the statistics in front of you, you would be surprised by the silent mileage extracted by FB. The overnight anti-FB count read [...]

Conferences are an imperative part for effective facilitation of business. Effectively conveying and discussing KRAs, targets, methodology, plans, etc calls for a conference. These provide a perfect platform for exchange of ideas, brain storming and decision making.
Adopting means other than conferences has many disadvantages like messages getting lost in transition, distortions in understanding motives, failure [...]

You have been a perfect husband, a good father and a decent provider for your family. In real life you have helped people, but still when you die, you are sent directly to hell. You ask God why? And he shows you the extent of damage and deaths that were done through your affiliate marketing.

Affiliate [...]

Digital technology and social media has opened up the market scenarios and have enabled marketers to succeed at high levels. On one front where the B2C marketers are achieving never attained success levels; on the other, B2B marketers are failing to optimize online efforts.
When a survey was taken for researching on B2B success, it was [...]

Advertising on Facebook seem to be catching attention of internet marketers. Some predict it to give a real tough competition to Google’s advertisings. A lot more companies are reserving a part of their budget for Facebook ads. This trend has significantly started showing up ever since Microsoft announced its $240 million investment [...]

Green marketing, green designing, sustainable marketing, etc are the buzzwords of the new generation marketing. Ever since the ecological concerns have crept in the psyche of the marketers, anything that is green has become venerable. Corporate and industries have been at the receiving end of the blame game that wants to locate the blame on [...]

Marketing and advertising has always been a prime mover of economic activity. They create a huge direct and indirect employment, a flow of money and initiate consumer activity that is a lifeline of any economy.
Owing to the criticality and necessity in business and revenue generation, marketing activity has mindlessly taxed the precious resources to achieve [...]

SEO Vs PPC has been a long standing subject of many debates. Which strategy gives better results? When it comes to web presence, SEO or PPC which is more effective?
Honestly the answers to these questions are highly relative and would depend on many factors and considerations. SEO and PPC both have their [...]

Google analytics or any other analytic tools you may use can sabotage your PPC campaign. Internet marketers and SEO’s have been using tools like Google analytics for tracking the performance of websites and PPC advertisements. Google analytics provides you with the data about customer behavior in the last 24 hours. Although somewhat useful, this data [...]