This is the latest buzz. The board is set, and the game has begun. No sooner did Google launched the Buzz, the other online players started rearranging to face this challenge. Mind you, this is only the beginning. This New Year 2010 started with a bang. Google himself launching and marketing Nexus One was the first surprise. Then rolled out the. i-Pad, ever since when Steve Jobs, couldn’t wipe out that famous smile. Then came the Buzz, which is set to change a lot of online equations. This new twist is predictable; we were only wondering, when, what and where this would come from.

Why read, when you can witness? Last year surely has been the year for video marketing. What with more You Tube views than Google’s searches, video marketing is a more lucrative assignment. Finding ways and means to ensure that your video will not be lost in the crowd is what SEO would now be looking for. You do not expect to put together a video and hope it would generate business for you. You sure can add on a welcome video, a virtual tour, or a helpful tutorial video to your website, and use this as a riveting factor to compliment your content and your attractive web design. Expecting your videos to open up vistas all by themselves will require some innovative, creative and fresh approaches, which will now have to be accepted as a new challenge.

Some basic elements are very essential to the conversion rate of any landing page, and needs to be kept in mind right from the start. Here is a track list that will help you make and maintain a professional landing page in order to optimize conversions.

This is an online advertising format allowing you to buy your way right to the top. Just look onto the right side of the search results from pages for search phrases relevant to your business, and you will find this list growing by the day. Businesses are buying advertising on specific search phrases, and, which are then charged each time a visitor clicks through these results to their website. These ad spaces are purchased through PPC advertising suppliers, the main two large ones owned by Google and Yahoo. The program ran by Google is called Adwords, and displays results on Google.com, AOL, Ask Jeeves and many other smaller search programs. Yahoo’s ads are run by an acquired company Overture, and the results appear on Yahoo, MSN, AltaVista, and many other partners syndicating for this very purpose.

The mobile search engines are also very new, evolving and imperfect. For these very reasons mobile SEO and SEM are also confused, and well, very immature. But for us, this is yet another challenge. We, as SEO enthusiasts still want traffic, and we still want users to find us in search results; and so we just won’t give up, we are born to fight.

Proxy servers are a computer system or an application that intermediates between the client and the server. It accepts the requests from the client and directs it to the required server that can cater the information or webpage requested.

This refers to how we are managing to interlink various pages within our own web-site. Wikipedia is a good live example of how Cross Linking or Internal Link Architecture can be effectively and efficiently utilized.

After Bing, it is Vine on the Horizon for Microsoft. Is anybody taking notice? Not Google for sure.
To begin with Vine is still in beta phase  and is available by invitation only at vine.net. At first glance, Vine looks like a personal alert system where your group of friends and families get to know about [...]

Lazybones must be giggling…Now we can set the couches and the blogosphere ablaze at the same time.

None other than IBM is trying to get a patent on a Remote – which will enable you to post a blog about the program you are watching. So, while you are with ‘Friends’ , you are connected to [...]

Everyone is going for it – 140 char tweets. Consumers, supporters, disgruntled men and women, corporate honchos, and big time authority bloggers are hurling it out at a furious pace ….

Image credit: ablvienna.files.wordpress.com

Out of every 140 chars – only about 80 of them have some meaning – The rest 60, web-junk….That’s what the stats [...]

Giving is the name…Everybody is looking out for real life solutions to real life issues…

Stereotype solutions are only for board rooms….Real solutions and strategies are crafted inside the market…

And finally – Keep inventing new ways of compelling conversation – “There are no fixed rules”

Its the free tips not the freebies

Solutions are more important than Christmas [...]

Its the ‘Man versus Machine’ – and a novice will tell you that the Human factor plays a decisive role in the Brand promotion.

A personalized attention is always a clincher in most cases – on the other hand, a machine response is a big deterrent to collaboration.

Human presence rather than a machine response system

There [...]

Make friends with cynicism…

Negatives matter more than on-face approval..

If you have won over your harshest critics, the market is almost yours to be had…

I am not asking you to be defensive against criticism, but rather be extra rational and detail-oriented when responding in a social setup. A genuine and fact-based response will shape the market [...]

Conversation & Contribution….The 2 Pillars of Internet advertising…which is ignored most often than not. Like SEO, C & C is not only a long-term strategy but the ROI is exponential in most cases – if done in right and consistent manner..

[A] Conversation & not promotion is vital

Information & promotional overload on the net

Avoid being in [...]

The question preceding this is whether we do have a in-market brand or a brand in the making. Brand Visibility in the social networks is a completely different beast than in the traditional media because – of the flavor of the audience , the dynamics of the social networks, the word of mouth factor, the [...]