Travel and tourism industry cannot remain unaffected by the human desire for change and novelty. The quest for newness is visible in every sphere of businesses, including production to packaging and promotion. Competition to outdo the other compels businesses to evolve and endeavor for something different, something better than what the competitors are doing.
Travel and [...]

Conferences are an imperative part for effective facilitation of business. Effectively conveying and discussing KRAs, targets, methodology, plans, etc calls for a conference. These provide a perfect platform for exchange of ideas, brain storming and decision making.
Adopting means other than conferences has many disadvantages like messages getting lost in transition, distortions in understanding motives, failure [...]

Today, significant parts of the stories we see on social networks, blogs and tweets, have originated from the traditional media. While this does not mean that the bloggers don’t provide original news content and commentary, the question is: If we need to pay more for news content that we used to get for free, then will it negatively impact the quantity or quality of social media discussions around those news items?

In some ten years from now, social media could significantly change for the better. You wouldn’t need to strain your fingers to type things into structure or type the uniform resource locators in the browsers, or bear with annoying communications about useless products. In the future, social media will be easy and in all places.

What happens when you search for “PPC Service” in Google and find “Pocket PC Services” displayed as the inaugural result.
As a customer you might just go through the remaining results, that catches your attention or try on with a new search phrase for a better set of results.
As a more technology savvy user, you might [...]

Why read, when you can witness? Last year surely has been the year for video marketing. What with more You Tube views than Google’s searches, video marketing is a more lucrative assignment. Finding ways and means to ensure that your video will not be lost in the crowd is what SEO would now be looking for. You do not expect to put together a video and hope it would generate business for you. You sure can add on a welcome video, a virtual tour, or a helpful tutorial video to your website, and use this as a riveting factor to compliment your content and your attractive web design. Expecting your videos to open up vistas all by themselves will require some innovative, creative and fresh approaches, which will now have to be accepted as a new challenge.

Every firm or company, small or big is running behind Search Engine Optimization (SEO) to carve a niche for itself in the Online marketing world which is the most competitive and ever growing world of marketing. SEO services are on a boom and SEO companies are popping out in every nook and corner. Some of [...]

Image Credit: www.istockphoto.com
CMS programs available today can have a negative effect on the visibility of the website in the Search Engine Result Pages (SERP). This makes CMS without Search Engine Optimization (SEO) abilities a big disaster. The major reason cited is that these programs were not designed keeping the search engines in mind.
Systems now days [...]

Who else would want to trademark ‘Tweet’ ? Well, its not Twitter for sure. After a couple of tries, Twitter failed to trademark its own creation.

Image Credit: www.trampolinebranding.com

When Twitter requested for the reasons of denial – it was a surprise to them too.
Apparently, many other companies had applied for trademarks of terms which were very [...]

What about Caffeine? Why more of it? Well, it seems Google had enough of the Bingoo stuff and decided to launch a Search engine platform of its own. The beta phase caffeine is set to roll out very soon – and we can be sure of some excellent timing by the Google guys – [...]

Movie Stars, Musicians, Renowned Shakers and Movers, Billion dollar French Riviera Squatters …..and all those richie-rich who make heads turn are the focus of xRank. Bing algo ranks these hot-shots based on the most number of searches.
xRank will let you search for your favorite icon and will even ..

Tell you their popularity movement chart (how [...]

Giving is the name…Everybody is looking out for real life solutions to real life issues…

Stereotype solutions are only for board rooms….Real solutions and strategies are crafted inside the market…

And finally – Keep inventing new ways of compelling conversation – “There are no fixed rules”

Its the free tips not the freebies

Solutions are more important than Christmas [...]

The question preceding this is whether we do have a in-market brand or a brand in the making. Brand Visibility in the social networks is a completely different beast than in the traditional media because – of the flavor of the audience , the dynamics of the social networks, the word of mouth factor, the [...]

CopperBridge is a confluence – of maverick designers, experimental marketers, Off-beat strategists and unbridled ideas…
So, welcome to the CB Blog….We will share what we practice…so that you can carry the knowledge to your drawing board…
Taking some very well meant words from the Copperbridge site..

” Technology is dictated by the science of conversation [...]