The question preceding this is whether we do have a in-market brand or a brand in the making. Brand Visibility in the social networks is a completely different beast than in the traditional media because – of the flavor of the audience , the dynamics of the social networks, the word of mouth factor, the Influence & Influencer factor, and the most important of all – the intense round the clock scrutiny for the product or service.

Major points:

• Its a marathon & not 100 meter sprint, so– Know your Network

• Initiation: All your knowledge about optimization, market intelligence, demography, and consumer trends will come into picture.

• Presence on the Network map

• Understand the conversation & the participants

• Become a part

• Inter-networking is as important as networking

• Contribution is key

• Nurture your network

• The importance of individuality

• Being Personal & Humane

• Maturity & retention

Part 2 of Brand Ambassadors coming in the next post..