Conversation & Contribution….The 2 Pillars of Internet advertising…which is ignored most often than not. Like SEO, C & C is not only a long-term strategy but the ROI is exponential in most cases – if done in right and consistent manner..

[A] Conversation & not promotion is vital

• Information & promotional overload on the net

• Avoid being in this bracket

• The promoter tag is disastrous for your product \ service

• Initiate & augment the conversation

• Be the facilitator

• You should be good at conflict resolution

• Customers follow conversation not sales pitch

[B] Network contribution

• Contribution has no alternative

• Knowledge sharing is the life line of networks

• Contribution generates interest – and in turn collaboration – personal or professional

• Be unbiased in your opinions & not opinionated

Part 3 of Brand Ambassadors coming in the next post..