Make friends with cynicism…

Negatives matter more than on-face approval..

If you have won over your harshest critics, the market is almost yours to be had…

I am not asking you to be defensive against criticism, but rather be extra rational and detail-oriented when responding in a social setup. A genuine and fact-based response will shape the market perception in favor of your brand….

• Positive shock absorption is needed

• Negative feedbacks are more important

• CONSTRUCTION out of chaos

• Absorb the criticism with dignity

• Continue the conversation – Don’t let it be open ended

• The most die-hard fans can be ‘once upon a time critique’

• Its good to have a consistent critique than a neutral \ favorable one-timer

• Critiques should be viewed as assets rather than thorn in the flesh

• Internet Buzz is directly proportional to the number of critiques

• If you have evangelized your critiques, you are on your way to glory.

Be on the lookout for Part 4 of “Creating Brand Ambassadors”