Its the ‘Man versus Machine’ – and a novice will tell you that the Human factor plays a decisive role in the Brand promotion.

A personalized attention is always a clincher in most cases – on the other hand, a machine response is a big deterrent to collaboration.

• Human presence rather than a machine response system

• There is no substitute for Human presence

• Machines can fill up the gaps but not the emotions

• Don’t use page generators, automated voice response systems & automated chat system

• Be in touch with your Brand Ambassadors

• Relationships are more important than weekend get-togethers

• Brand Ambassadors should grow & be nurtured along with the product

• Share the future with the Brand Ambassadors, Let them be a part of it

• Make them your preferred previewers

• Make your Brand partners the first to try the products \ service

• Utilize the network of your Brand Ambassadors

• It makes market sense to do the Beta marketing

Watch out for the final Part of ‘Creating Brand Ambassadors’…