» Digital Advertising

Woodland using print media to boost it’s Facebook profile..

Vince Buffon — Thu, 12 Aug 2010 12:30:57 +0000

I had made up my mind not to even think about work even if i get an SOS from a client – but, that was not to be. While i was engrossed in the thought of a perfect shopping day, i was drawn to the bottom of the page – a very cajoling print AD from Woodland. Great start, as i thought and made a mark of it – anyways, my ancient slippers were about to see the day light. Time for something really rugged – as Woodland says they are.

Now comes the part of my broken promise to myself. As i was about to shift to another shopping AD, i could not help but notice the word Facebook at the bottom of the page – A Facebook profile link of Woodland ….. www.facebook.com/woodlandadventure. Nothing wrong with utilizing the extra space on your AD when you have bought it, but it did pulled me into mulling over the change in the equation – Print media boosting the digital media for a major brand.

The next thing i know was that i was searching for my elusive scissors to get this AD ready for a scan – another one hour in blasting off the post. As usual, my dream of a day out was postponed….

No newspapers from next Sunday….time to Go Green..

Multilingual Marketing Strategy: The Cutting Age of Travel & Tourism Industry

Vince Buffon — Fri, 02 Jul 2010 08:15:31 +0000

Modern day tourists ride around on technology and rely heavily on the internet for seeking information and planning tourism related activities viz. traveling, staying, shopping and dining. Extensive use of internet by the tourists makes it imperative for travel and tourism industry to up their ante and embolden their presence on the internet to reach out to maximum number of tourists.

It doesn’t need a mention that tourists belong to the multilingual fraternity spread across the globe. While planning to boost internet presence, the industry players must be careful in selecting the language that will establish an instant bond with the tourists. If travel and tourism industry is thinking in English, it must rethink in other global languages.

Tourists speak different tongue

Latest survey has revealed that 75% of the internet users browse non-English pages and 98% conduct search in their native languages. As tourism and travel industry is getting out of the shadow of recession and hogging fresh positive look, the industry needs to cater to every little need of the tourist.

Attracting foreign tourists is important for any player in travel and tourism industry. The efforts of the operators must reach not only the local tourists but also it should pull out the foreign tourist by innovative approach and strategies. Internet marketing via newsletters and emails is very effective in this respect. However, all these methods will bear more fruits if conducted in the tourists’ native language.

Verbal or otherwise, language creates an instant bond with the tourists, makes them comfortable and creates a leeway for further discussions. Not only that, while the tourists are on the go, creating interactive travel counseling in their native language can prove to be very handy. Such user friendly methods can fetch more business to the operators and satisfaction to the tourists.

Tourists are observed to have more loyalty to websites and services offered in their native languages. Industry operators must consider this aspect seriously and switch over to multilingual marketing strategy.

Websites designed in local languages are more user-friendly and has better conversion rates.
Internet marketing in local language has proven deep impact.
Advertises in local languages finds an easy connect with the tourists.

Keeping the above points in view,

Travel and tourism related website should offer information in different languages.
Information should take into consideration the cultural aspects of each region and language.
Emails and newsletters should be drafted in regional languages, preferably.
The staff employed by the industry should be well conversant with more than one language.

Laying more importance on regional languages and imbibing them in every internet marketing aspect will certainly take the operators closer to the tourists and make their business more successful.

Tourism and Hospitality Industry: How to Retain Loyal Customers amidst Competition

Vince Buffon — Tue, 29 Jun 2010 10:13:54 +0000

According to the latest customer loyalty report, the tourism and hospitality industry is going through a better phase in comparison to the recession phase that was intense just a year back. However, two factors are exerting pressure on the hospitality industry, and these are:

1. Increased competition, and 2. Retaining loyal customers

Increased competition

As in any sector, increased number of players is creating increased competition among various segments of tourism and hospitality industry. To gain upper hand in the competition, players are offering attractive schemes and prices to the customers. This has opened various options for the customers and they are indeed trying to make the best of the money they spend. This is causing attrition of the loyal customers and they are willing to shift from old service providers to the new ones who are providing better options at the same or even less prices. The medium and small players may have to cut down on its profits in order to get the chunk of customers.

Retaining loyal customers

Increased competition has had its effect on the retention of old and loyal customers of hotel and tourism industry. It has become difficult for the medium and small operators to retain old customers. It is more difficult for them as their brand promotion and advertising budgets are often restricted and these will not guarantee effective return on investments. Though, retaining loyal customers require less effort than fetching new customers, it is equally easy to lose old customers if no proper strategies are implemented in this regard.

The solution is right here

Internet marketing is the solution that will address both of the problems, increased competition and retaining loyalty. Aggressive internet marketing strategies run with the help of experts can take the client ahead of other competitors.

Emails and newsletters are the best cost effective options to keep in touch with the old customers and keep them informed about various offers and schemes run by the client. These are also effective in reaching prospective clients and attracting them with the offers.

Internet is fast being utilized by the tourists as a medium to seek more information even before stepping out of the house. Prominent presence on the net by internet marketing and reaching out to the customers by newsletters is the solution.

Facebook Vs Google Advertisements: Which is apt for your business?

Vince Buffon — Mon, 03 May 2010 12:21:32 +0000

Advertising on Facebook seem to be catching attention of internet marketers. Some predict it to give a real tough competition to Google’s advertisings. A lot more companies are reserving a part of their budget for Facebook ads. This trend has significantly started showing up ever since Microsoft announced its $240 million investment in Facebook.

Already there are many businesses who are trying to engage their consumers and potential customers by setting up fan pages on Facebook. The advertising on Facebook seems to be the next new big ‘IN’ thing.

But honestly are Facebook advertisements really worth all the hype they have created?
Here you can find both positive and negative arguments and enough data to support both the views. So instead of condemning one or the other, the best approach for a business would be to use both for targeting different specifics.

When to use Google and when to use Facebook advertisements?
If click-through is really important to your website, and you can see that more people are likely to reach your site by search engines or your business belongs to a certain niche, going for a Google ad campaign would be a better option. Facebook advertisements have not been successful for pulling in the traffic as yet. Also, many people have observed the irrelevancy factor in the ad placing of Facebook e.g. an advertisement to date singles in an area was shown on many married peoples profiles. This is sheer waste of the advertising money.

The USP of Facebook advertisements is the idea of “Engagement ads”. This means that the advertisement here is not just for display and getting clicks. These ads will allow the people to make comments, become a fan of the company’s fan page and also see how many from the friends list made comments on the page etc. The feature of thumbs up and thumbs down will also be available.

According to Facebook these advertisements will be better targeted e.g. a person whose status message mentions something about a burger may find ad of a local eatery selling pizzas and burgers. So this will be like a widget and help you collect business intelligence.

Traditionally the advertisements on social media site have had poor click-through rate but a better conversion ratio. So businesses should carefully strategize their goals and seek out a campaign that best serves to fulfill it.

Go Green: Adapting Green Strategies for Marketing

Vince Buffon — Mon, 26 Apr 2010 12:06:45 +0000

Marketing and advertising has always been a prime mover of economic activity. They create a huge direct and indirect employment, a flow of money and initiate consumer activity that is a lifeline of any economy.
Owing to the criticality and necessity in business and revenue generation, marketing activity has mindlessly taxed the precious resources to achieve its motives and targets. The resultant is visible in the form of ruthless ecological destruction, depleting resources and energy crisis. The global concern for sustainable development has highlighted the need for going green in every sphere of human life; and that includes marketing.

Green Marketing for better future
Green marketing means deploying resources in a manner that reduces adverse impact on the environment. It incorporates processes that take care of sustainable ecological development and advancements in technology simultaneously. Digital advent is effectively helping ‘greening’ of marketing activity by changing the very fundamental methods of marketing. Green marketing can be effectuated,
• By utilizing greener mediums of marketing like internet marketing. The internet has been the key-initiator creating paper redundancy. Hitherto traditional marketing methods relied heavily on paper that gobbled a chunk of our green cover.
• By using mobile phones and cellular network to send messages directly to prospective customers. It can do away with the need of circulating pamphlets, brochures and other printed material.
• By using solar, wind and other non-conventional energy resources for illumination. It can reduce our dependence on traditional energy resources that are generated by fossil fuels or natural resources.
• By doing away with the use of plastic and other non-biodegradable materials used commonly in marketing and packaging. Internet marketing can, instead, reach consumers’ homes without depending on these.

Green marketing from the core
Other than these outwardly methods of going green, the campaign will be effective and successful in a true sense only if it is incorporated at the root of every process including designing, manufacturing, marketing and waste disposal.
Internet marketing has already affected the marketing methods and strategies. More and more companies are adopting this eco-friendly method that rides on advantages offered by the internet. Consumer awareness program shall also be crucial in this aspect. Eco-aware consumers can opt for the product and methods that are less taxing on the environment. Large consumer preference for greener products will compel the manufacturers to adopt eco-friendly practices.

Search Budget Presentations

Vince Buffon — Mon, 29 Mar 2010 07:10:10 +0000

Times, when most marketers are having trouble getting the CEO’s understand and interested in search. Any CEO, in fact, would hardly be willing to care about search marketing, as the way he sees it are two separate subjects. SEM for him is a combination of marketing and technology, and few marketers are able to make them understand how searches are capable of affecting their business goals.

Marketers talking to CEO’s about brand awareness, search ranking and keywords hardly help, and end up as unable to break ice. Bang clear on target, and let him know and understand, if money isn’t spent here, there will be lesser products to sell and sales will eventually drop. Explain how search marketing brings in revenue at low costs, and how what you are doing will coincide with the growth of his business prospects. CEO’s are least interested in any kind of jingo, apart from the money if this can make. They need to see that searches are able to increase share holder value and help them make money.

Marketers having a direct marketing background effectively understand the relationship with sales. Search marketers will do better and help people understand and admit that the Web is the biggest direct-marketing opportunity of all time, where every move is traceable and constantly measured so that they can be improvised and optimized. This is e-commerce, you know the value of every new visitor, the conversion rates and revisit.

Most companies look at marketing as printing a brochure or going for a trade show. Make sure to help them understand that the virtual world has a concrete and a solid base, and you can look on how every person interacts on your web-site. Furthermore, make them see where they went next and how they bought from you. Let them have a direct view of this virtual exercise, and you have a perfect tool to justify every cent of the proposed marketing expenditure plan.

What every executive really wants to see is sales, leads and leads expecting to close. He is hoping to catch on the projected revenue targets at any costs, and any talk on brand awareness, positive sentiment, site traffic or ranking on search results will only put him off. If marketers can focus on relating touches that they have made to customers and sales will be the only way to persuade people to allocate funds. Set the map right so they are able to see clearly which route is more economical and valuable as well. After all, your budget level also requires sensible justification.

Web metrics systems, like the free Google Analytics to the expensive ones that help you understand the need to be passionately made use of. Search Marketing would come to be more useful if it were, eighty percent marketing and twenty percent search. If you don’t understand the marketing basis in SEM, it would be very difficult for you to show how effective your campaign would be.

Is Google Being Evil Again???

Vince Buffon — Fri, 19 Mar 2010 05:19:58 +0000

What happens when you search for “PPC Service” in Google and find “Pocket PC Services” displayed as the inaugural result.

As a customer you might just go through the remaining results, that catches your attention or try on with a new search phrase for a better set of results.

As a more technology savvy user, you might laugh at Google’s search algorithm and wonder what the “Pocket PC Services” has to do with “PPC Service” and carry on.

However, what if you are in the on-line business providing zone? Would you not rub your eyes and get blatantly surprised? You’ll wonder how it could be possible. You would go back and refresh the page, might be several times, and if still you see the Pocket PC Services as a result for PPC services, you certainly would lose faith in the business abilities of the unerring search magnum.

How can Google, the leader in PPC business not understand the impact of losing the search by one competitor, and in this case not even a competitor?
How can the ruler of SEM allow one’s quality score to get affected by such an outrageous activity?

How can the LSA fail like this? Anyone endowed with the technological reasoning would understand that the algorithm can never err. It would under no circumstances deviate like this.

So, is the crawler crawling wrong limbs or is it one more of Google’s evil designs???

Why is engaging in social media an absolute necessity?

Vince Buffon — Sat, 06 Mar 2010 04:57:08 +0000

If you read articles about ting strategies, you will be flooded with advice about why you should have a blog and a Digg account and everything else. Today, even my 85-year-old grandfather who does not own a computer asks “What’s a Facebook?” because he read about it the daily newspaper.

The first successful communication on the internet was implemented on 25 December 1990. In 1992 internet access was made available to the common public and its use exploded. Until recently, websites were a great advertising platform. However, with the introducing of the first social networking site in 1995, and its widespread use today, websites have started to become invisible on the internet.

If you come up with a new website on the internet, then you would probably have to spend a lot of your time and resources to bring your website on the first page of the goggle search engine. However, a simpler way to let people know about your website or your company is through social media.

Social networking sites like Facebook, MySpace.com, Twitter, LinkedIn.com, etc. are very popular and so are great sources of promoting your website and products.

Gone are the days of “have a website and advertise”

Today, it is too costly to be noticed on an internet that is already full. Social media is the only way for new websites to get traction. If Darren Rowse, the guy behind ProBlogger, or Brian Clark, the guy who founded Copyblogger, talks about your website, then it’s visible. If your website comes up on the front page of Digg, then it’s visible. Once your website starts getting incoming links and lots of regular traffic, then you can use traditional SEO practices for staying visible.

Some of the companies that benefited from social media are:

Rubbermaid: A survey conducted by BazaarVoice reported that when the company Rubbermaid added customer reviews to their website, their sales increased and returns of their products decreased.

Fog Creek software: This company has achieved great success with no advertising because its founder has built an amazingly popular blog about writing software.

Nike: This company allowed customers to build and order custom shoes on their website. This move was a great hit with people and generated a lot of profit for Nike.

Will social media survive in the long run? Not sure. But today and for the near future, you can’t do without it. You have to jump in even if you do not fully understand it, or you will go the way of print media.

Will Google Come Clear? PPC Advertisers cry foul!

Vince Buffon — Sat, 27 Feb 2010 07:22:03 +0000

Google, the highest revenue earner in the on-line world, seems to have put itself in dire straits.

Three European web sites alleged Google of anti-competitive behavior and said that, the Internet search giant was unfairly steering traffic away from them. The three sites: Foundem, a British retail price comparison site; ejustice.fr, a French legal search engine; and Ciao from Bing, a Microsoft-owned shopping site that operates in Europe, alleges the search engine magnate, Google, of deceitful conduct.

The lines sound interesting and surely demand a pondering. Let us try to uncover the story, where lies the problem, why is the giant being probed?

Google AdWords, PPC, Bidding rates and Click Through activity…

All of us are aware of Google AdWords, it is the PPC Advertising service offered by Google, through which it displays click-able links from advertisers, in exchange for a charge per click.

PPC requires the advertiser to bid on key words in order to buy a top position in the search engine results for a particular keyword. Google determines the placement of the ad based on the bidding price and the ad’s click-through activity. The advertiser pays for each click made by a search engine user, through which advertisers’ web page gets a reckoning and is ranked accordingly.

Google AdWords is a powerful advertisement arena, by Google through which it is managing PPC sites. The problem is that, Google is being unfair by promoting its own products on every page it springs out. Google is indexing itself first amongst the PPC sites, whenever any keyword is searched for, here is the catch. Even if the keyword is not related to Google AdWords or Google Maps or some other Google product, Google is systematically favoring its own products, and indexing it foremost on most of the pages delivered by the search engine, irrespective of the keyword.

The service protocol of PPC, assures the advertisers, that their web sites will be delivered to the audience targeting the keywords, and the advertisers have to compete with their adversaries for the ranking through bidding and click through activity.

Let’s view this in affect:

If someone in US wishes to search for ‘SEO Service’, then the resulting page which Google shoots forward is like this:

We all know that “Google.com/AdWords”, is not a SEO Service provider…

What’s fraudulent here…?

No doubt, Google is unfairly steering away the traffic, by ranking the other sites lower to its own site, thus decreasing the click through activity and increasing the bidding rates. Moreover, it is violating its own protocol of delivering the clients’ link to a visitor, appropriate to the keyword being searched, by posing itself as a competitor to most client sites, irrespective of the keyword.

Let’s wait and watch the ramifications…

So now, when the titan is undergoing antitrust scrutiny by U.S. regulators, and is facing the music, let us see how it handles the ramifications of the allegations it has been alleged with.

Video Marketing Can be Your Next Online Strategy

Vince Buffon — Tue, 23 Feb 2010 07:49:34 +0000

You would rather see & hear – than read about it

Why read, when you can witness? Last year surely has been the year for video marketing. What with more You Tube views than Google’s searches, video marketing is a more lucrative assignment. Finding ways and means to ensure that your video will not be lost in the crowd is what SEO would now be looking for. You do not expect to put together a video and hope it would generate business for you. You sure can add on a welcome video, a virtual tour, or a helpful tutorial video to your website, and use this as a riveting factor to compliment your content and your attractive web design. Expecting your videos to open up vistas all by themselves will require some innovative, creative and fresh approaches, which will now have to be accepted as a new challenge.

How You Make the Most from Your Video Presentation

There are some things to be kept in mind, and, which will come helpful for optimizing your video content to its’ full potential online. You can always be the first, and that definitely amounts to a very good start. Your competitors may just like to follow.

Embed your videos and share – You will definitely benefit by sharing your videos with an embeddable feature. Whether you are having viral videos, trailers, or informative video clips, embedded videos is an advanced feature, and will come useful in time.

Make sure to use the best format – There are a number of video formats available for you to choose from. You can have FLV, MP4, AVI, and others if you want; but, make sure to use the most popular, as this will help you make it easier while editing and viewing.

Make use of all available accurate tracking tools – What use are these videos if you cannot find out how they help you? Moreover, how would you be able to effectively optimize without understanding an angle that needs to improve upon? You would only be able to better your access and progress by measuring your performance and the impact each video can create on your online presence.

Video SEO will come useful – Your video is 53 times more likely to appear on the first page of a search result in comparison to your text pages. Make sure to utilize tags and keywords because these help you make your videos all the more visible.

Consistency eventually pays – If you are planning on integrating plenty of videos onto your website, see that when put together, they are able to give a very reliable image. Never confuse the visitors or promise them a moon that is not there.

Multi-media content will enhance your capacity to make some deep impact. As it is, we have been using images since a long time to assist our textual content make more sense, so also videos can integrate into design and generate a better sense if and when properly applied.

Conversion Tips That Guide Your Online Business

Vince Buffon — Tue, 16 Feb 2010 11:30:24 +0000

Some basic elements are very essential to the conversion rate of any landing page, and needs to be kept in mind right from the start. Here is a track list that will help you make and maintain a professional landing page in order to optimize conversions.

Seek Professional Help

If you really want to make any difference in your landing page conversions, we would need the help of professional experts. Go for specialists contributing to their dedicated area of expertise in order to maximize your landing page exposure, experience and off course conversions.

Hire an SEM for SEO and PPC.

A social expert for SMM.

An expert web copy writer for web writing.

A proven web page designer for landing page design.

An experienced designer for additional conversion tips & tricks.

A qualified web tester to monitor testing

Choose the Best Possible Content & Design

Check your contents including design from all angles. The copy, size, colors, the placement of buttons, the functionality of your page, headlines must all be effectively managed. Check the copy for length, grammar and formality; images for type, size, color, variations and placement. Visual click heat-maps are great to gain an understanding of paths of interest, and to effectively make changes in layouts and design. Just make sure to give yourself the best possible content and design in order to optimize your own conversion rate.

Compare Pricing Structures

Make it easy for comparison shoppers. Keep abreast with periodical reviews and check pricing on products and services. You need not be the cheapest to sell. You only need to be the most informative, authoritative and should have maintained a good reputation of delivery and performance. Goodwill is an asset no business can do without. Pass on these positive reviews to R&D. Conversion optimization is a combined process, where all units perform equally well.

Keep Mandatory Completion Elements at Minimum

If the conversion page includes a form keep the mandatory completion elements at the minimum. Include as much of auto fill wherever possible and make this as easy as you can. Encourage click to subscribe with enticing content, offers and future discounts. Focus on the core objective should no way be lost.

Target Your Landing Pages

Each target market demographic is distinctly different in many ways. Younger, or older; employed, or unemployed, or retired; attentive or inattentive, busy or bored, and all relevant parameters must be properly evaluated and effectively targeted.

Pre-test Your Landing Page for Being Effective

Usability is all about how fast the essence and functionality of a page are communicated and how quick and effective this is in engaging. Test this on folks and find out. Just give them 6-8 seconds at the most to tell you what they think this page –

is about

if they liked it

if they felt like leaving

what stands out

if they would like to bookmark it.

This will give you a fairly good idea of where exactly you stand.

Learn & Run With Competition

Although online and offline competitors are different, keeping track of what both engage in will come very useful. You would be also wiser to learn from their experiences as well, so that you can save on both, your money and your time. Take their learning’s and make sure to run with them at the same time.

Finish With an Attractive “Add to Cart” button

Color has a deeper impact most often than even the size and shape. Your ‘add to cart’ button has a lot to say than just that. Make sure that the shade of the color, shape and size are not only compatible with your business it should also be elegant and most effectively designed.

You are now perfectly placed. So get going – what are you waiting for. There is no one, no one can stop you now.

Pay Per Click (PPC) – Buying your way to the top

Vince Buffon — Wed, 27 Jan 2010 10:21:44 +0000

Pay per click (PPC) is an online advertising format allowing you to buy your way right to the top. Just look onto the right side of the search engine result pages (SERP) for search phrases relevant to your business, and you will find this list growing by the day. Businesses are buying advertising on specific search phrases, and, which are then charged each time a visitor clicks through these results to their website.

These ad spaces are purchased through PPC advertising suppliers, the main two large ones owned by Google and Yahoo. The program ran by Google is called Adwords, and displays results on Google.com, AOL, Ask Jeeves and many other smaller search programs. Yahoo’s ads are run by an acquired company Overture, and the results appear on Yahoo, MSN, AltaVista, and many other partners syndicating for this very purpose.

Factors Influencing Money Spent on a PPC Campaign

The number of searches conducted every month using phrases relevant with your business.

The bidding amount you along with competitors are willing to pay for these terms.

The normal average monthly ad spent on a PPC advertise is a couple of thousand dollars but may immensely vary for less than $50/per month on regional targets to millions a month by large national retailers.

Your Mantra to Success

Advertise on a large and relevant number of search phrases. How to find good keywords and terms used to describe your products is a challenge that you will have to brainstorm your way out of. Spend some thoughtful and valuable time before you actually finalize.

Build unique and innovative ads for each of the search phrases. This will mean a lot of extra work than having just one ad for all the search phrases; but in the end it pays so you have nothing to crib about. This will also mean more targeted traffic, where in some cases paying less per click (like on Google Adwords) due to the intricacies of how these ads are priced.

Make sure to take these visitors to the most appropriate page on your website. Don’t just send them to the home page so that they have to research for the product or services that they were looking for. Instead of frustrating them further, take them to the most relevant page on your website, and make things easier.

Keep track of visitors and the results you are able to generate. You are spending money for each click, and if you are not going to measure the returns that you are able to generate, would only amount to bad business practice. At least consider installing the free tracking tools available through the Google Adwords and Overture to measure the terms that are able to generate business through your pay-per-click campaign.

People are actually searching for what you are wanting to sell at this very moment, and if your site is unable to show up near the top of the results will only be satisfying your competitors, rather than the visitors that you would want.

Trademarking ‘Tweet’ – Its not Twitter

Vince Buffon — Tue, 25 Aug 2009 04:57:09 +0000

Who else would want to trademark ‘Tweet’ ? Well, its not Twitter for sure. After a couple of tries, Twitter failed to trademark its own creation.

Image Credit: www.trampolinebranding.com

When Twitter requested for the reasons of denial – it was a surprise to them too.

Apparently, many other companies had applied for trademarks of terms which were very similar to ‘tweet’. According to U.S. Patent and Trademark Office (USPTO) “Other trademark applications by the firms TweetMarks, Cotweet and Tweetphoto, and said there was a “likelihood of confusion.” ”

So, it seems that the followers have overtaken the leader as far as ‘tweet’ is concerned, But Biz Stone, founder of Twitter was far from worried and even appreciated the legion of twitter related firms like TweetDeck, TweetMeme, Tweetie, BackTweets, Tweetboard -who have been instrumental in making ‘Tweet’ a household name….

Creating Brand Ambassadors ….Part 5

Vince Buffon — Sun, 05 Jul 2009 13:57:21 +0000

Giving is the name…Everybody is looking out for real life solutions to real life issues…

Stereotype solutions are only for board rooms….Real solutions and strategies are crafted inside the market…

And finally – Keep inventing new ways of compelling conversation – “There are no fixed rules”

Its the free tips not the freebies

Solutions are more important than Christmas candies

Information intelligence is invaluable, freebies come cheap

People expect in-depth analysis & concepts from you rather than ubiquitous tools & formulas

The best Strategies are shaped on the battle field

The playing field is different than the laboratory

Be prepared to change

Flexibility & low turnaround time should be a part of the strategy

Involve your network while you are changing gears

Watch out for more posts from the ‘Copperbridge Corridors‘…

Creating Brand Ambassadors ….Part 4

Vince Buffon — Sun, 05 Jul 2009 13:28:58 +0000

Its the ‘Man versus Machine’ – and a novice will tell you that the Human factor plays a decisive role in the Brand promotion.

A personalized attention is always a clincher in most cases – on the other hand, a machine response is a big deterrent to collaboration.

Human presence rather than a machine response system

There is no substitute for Human presence

Machines can fill up the gaps but not the emotions

Don’t use page generators, automated voice response systems & automated chat system

Be in touch with your Brand Ambassadors

Relationships are more important than weekend get-togethers

Brand Ambassadors should grow & be nurtured along with the product

Share the future with the Brand Ambassadors, Let them be a part of it

Make them your preferred previewers

Make your Brand partners the first to try the products \ service

Utilize the network of your Brand Ambassadors

It makes market sense to do the Beta marketing

Watch out for the final Part of ‘Creating Brand Ambassadors’…