Facebook going for the ‘Top Kill’
May 31st, 2010 | By Vince Buffon | Category:Business over Web, Internet marketing, Product promotion, Trends!Wardrobe malfunction is always a great PR tactic and let’s not call it a malfunction anymore – its a PRFunction. So, does the ‘Quit Facebook day’ really bothers the Zuckerbergs? If you have the statistics in front of you, you would be surprised by the silent mileage extracted by FB. The overnight anti-FB count read at 26521. Now if you want to count the kill after this ‘Quit facebook movement’, you can do that at your own risk – particularly if you are in the MySpace camp. The wardrobe malfunction does pay, even if you are the president.
A couple of things went right for Facebook at the same time – First it got a much needed facelift – Second it was splashed all across the TV channels that it was banned Pakistan and Bangladesh for hurting the national sentiments – Now that’s called the perfect recipe for a ‘Top kill’ PR campaign. Google would pay billions to be in FB’s shoes at this time…
Remember Starbucks – the maverick marketing team that changed the way cappuccino cups can be used as billboards… Lets get a glimpse of Starbuck-facebook tango –
So, now you know why the book has a new face…Its the new billboard. If Coffee can be sold here, then why not Ski rentals? Take a look for yourself…That’s economics for you and we know that it works, no matter how many people are after your ass…




