Advertising on Facebook seem to be catching attention of internet marketers. Some predict it to give a real tough competition to Google’s advertisings. A lot more companies are reserving a part of their budget for Facebook ads. This trend has significantly started showing up ever since Microsoft announced its $240 million investment [...]

Google analytics or any other analytic tools you may use can sabotage your PPC campaign. Internet marketers and SEO’s have been using tools like Google analytics for tracking the performance of websites and PPC advertisements. Google analytics provides you with the data about customer behavior in the last 24 hours. Although somewhat useful, this data [...]

Marketers talking to CEO’s about brand awareness, search ranking and keywords hardly help, and end up as unable to break ice. Bang clear on target, and let him know and understand, if money isn’t spent here, there will be lesser products to sell and sales will eventually drop. Explain how search marketing brings in revenue at low costs, and how what you are doing will coincide with the growth of his business prospects. CEO’s are least interested in any kind of jingo, apart from the money if this can make. They need to see that searches are able to increase share holder value and help them make money.

Today, significant parts of the stories we see on social networks, blogs and tweets, have originated from the traditional media. While this does not mean that the bloggers don’t provide original news content and commentary, the question is: If we need to pay more for news content that we used to get for free, then will it negatively impact the quantity or quality of social media discussions around those news items?

In some ten years from now, social media could significantly change for the better. You wouldn’t need to strain your fingers to type things into structure or type the uniform resource locators in the browsers, or bear with annoying communications about useless products. In the future, social media will be easy and in all places.

What happens when you search for “PPC Service” in Google and find “Pocket PC Services” displayed as the inaugural result.
As a customer you might just go through the remaining results, that catches your attention or try on with a new search phrase for a better set of results.
As a more technology savvy user, you might [...]

Google AdWords is a powerful advertisement arena, by Google through which it is managing PPC sites. The problem is that, Google is being unfair by promoting its own products on every page it springs out. Google is indexing itself first amongst the PPC sites, whenever any keyword is searched for, here is the catch. Even if the keyword is not related to Google AdWords or Google Maps or some other Google product, Google is systematically favoring its own products, and indexing it foremost on most of the pages delivered by the search engine, irrespective of the keyword.

This is the latest buzz. The board is set, and the game has begun. No sooner did Google launched the Buzz, the other online players started rearranging to face this challenge. Mind you, this is only the beginning. This New Year 2010 started with a bang. Google himself launching and marketing Nexus One was the first surprise. Then rolled out the. i-Pad, ever since when Steve Jobs, couldn’t wipe out that famous smile. Then came the Buzz, which is set to change a lot of online equations. This new twist is predictable; we were only wondering, when, what and where this would come from.

Why read, when you can witness? Last year surely has been the year for video marketing. What with more You Tube views than Google’s searches, video marketing is a more lucrative assignment. Finding ways and means to ensure that your video will not be lost in the crowd is what SEO would now be looking for. You do not expect to put together a video and hope it would generate business for you. You sure can add on a welcome video, a virtual tour, or a helpful tutorial video to your website, and use this as a riveting factor to compliment your content and your attractive web design. Expecting your videos to open up vistas all by themselves will require some innovative, creative and fresh approaches, which will now have to be accepted as a new challenge.

The mobile search engines are also very new, evolving and imperfect. For these very reasons mobile SEO and SEM are also confused, and well, very immature. But for us, this is yet another challenge. We, as SEO enthusiasts still want traffic, and we still want users to find us in search results; and so we just won’t give up, we are born to fight.

Every firm or company, small or big is running behind Search Engine Optimization (SEO) to carve a niche for itself in the Online marketing world which is the most competitive and ever growing world of marketing. SEO services are on a boom and SEO companies are popping out in every nook and corner. Some of [...]

What about Caffeine? Why more of it? Well, it seems Google had enough of the Bingoo stuff and decided to launch a Search engine platform of its own. The beta phase caffeine is set to roll out very soon – and we can be sure of some excellent timing by the Google guys – [...]

Movie Stars, Musicians, Renowned Shakers and Movers, Billion dollar French Riviera Squatters …..and all those richie-rich who make heads turn are the focus of xRank. Bing algo ranks these hot-shots based on the most number of searches.
xRank will let you search for your favorite icon and will even ..

Tell you their popularity movement chart (how [...]

ell, i was doing some back-link analysis for one of my clients and it was leading me nowhere. While i was about to try something else, I tried something very simple – out of sheer curiosity….I was anxious to know the number of pages that Yahoo had (that were indexed by Google). So, of i [...]

Most webmasters have a taste of  ‘duplicate dragon’  at some point of time – Many times with serious consequences. While cross-domain duplicate content is handled pretty well with ‘301′ or ‘302′ ,  intra-domain & sub-domain duplicate content are left to Search engine’s whims.
A pretty simple solutions is at hand for webmasters  in directing the search [...]