Archive for the ‘Googling’ Category
Tuesday, February 23rd, 2010
You would rather see & hear – than read about it
Why read, when you can witness? Last year surely has been the year for video marketing. What with more You Tube views than Google’s searches, video marketing is a more lucrative assignment. Finding ways and means to ensure that your video will not be lost in the crowd is what SEO would now be looking for. You do not expect to put together a video and hope it would generate business for you. You sure can add on a welcome video, a virtual tour, or a helpful tutorial video to your website, and use this as a riveting factor to compliment your content and your attractive web design. Expecting your videos to open up vistas all by themselves will require some innovative, creative and fresh approaches, which will now have to be accepted as a new challenge.
How You Make the Most from Your Video Presentation
There are some things to be kept in mind, and, which will come helpful for optimizing your video content to its’ full potential online. You can always be the first, and that definitely amounts to a very good start. Your competitors may just like to follow.
- Embed your videos and share – You will definitely benefit by sharing your videos with an embeddable feature. Whether you are having viral videos, trailers, or informative video clips, embedded videos is an advanced feature, and will come useful in time.
- Make sure to use the best format – There are a number of video formats available for you to choose from. You can have FLV, MP4, AVI, and others if you want; but, make sure to use the most popular, as this will help you make it easier while editing and viewing.
- Make use of all available accurate tracking tools – What use are these videos if you cannot find out how they help you? Moreover, how would you be able to effectively optimize without understanding an angle that needs to improve upon? You would only be able to better your access and progress by measuring your performance and the impact each video can create on your online presence.
- Video SEO will come useful – Your video is 53 times more likely to appear on the first page of a search result in comparison to your text pages. Make sure to utilize tags and keywords because these help you make your videos all the more visible.
- Consistency eventually pays – If you are planning on integrating plenty of videos onto your website, see that when put together, they are able to give a very reliable image. Never confuse the visitors or promise them a moon that is not there.
Multi-media content will enhance your capacity to make some deep impact. As it is, we have been using images since a long time to assist our textual content make more sense, so also videos can integrate into design and generate a better sense if and when properly applied.
Tags: Google indexing, Internet advertising, Internet marketing, multi-media, Product promotion, Search Engines, SEO, video marketing, video SEO
Posted in Business over Web, CopperBridge Corridor!, Digital Advertising, Googling, Internet marketing, Product promotion, Search Engines, Trends! | No Comments »
Tuesday, January 19th, 2010
Yes Web designers are having a hard time trudging through some serious mobile design and standardizing issues. This easy and accessible mobile web seems to have many roadblocks as the operating levels are of an entirely different quality and standards.
The mobile search engines are also very new, evolving and imperfect. For these very reasons mobile SEO and SEM are also confused, and well, very immature. But for us, this is yet another challenge. We, as SEO enthusiasts still want traffic, and we still want users to find us in search results; and so we just won’t give up, we are born to fight.
Mobile SEO best practices – As of now
On-site mobile SEO
• Using 100% valid XHTML 1.0 code is the best practice as mobile search engines may however have more trouble digesting invalid code.
• It is likely that WML will be phased out in the near future, so play wise and safe. If you validate, the mobile search engines will not have any trouble with you.
• Follow accessibility best practices as they will ensure that your content is accessible to anyone regardless of their platform. This would include mobile users as well as the mobile search engines.
• Follow the traditional on-site SEO best practices, and which by now you know by heart. Major keywords for the title tag, H1’s and body text, keyword rich anchor text for internal links, and allow the link wheels to spin around.
Getting Spidery and Indexed by Mobile Search Engines
If you are wanting, your site to be indexed by the mobile search engines, they must come to know about it first. Make sure to submit your sites to major mobile search engines for some swift recognition. It would be a wise idea to see that each of your pages is having at least one incoming link.
List of mobile search engines
The following search engines are the major players in mobile search at this point of time.
• Google XHTML Mobile Search from Google Mobile
• Yahoo! Mobile
• MSN Mobile Search
• AOL Mobile Search
• Nokia Mobile Search
• Technocratic Mobile
• 4INFO Mobile Search
My sincere suggestion is, do not wait for the “year of the mobile” to arrive. Google has left us with a hint as early as the beginning of this New Year, 2010, when they decided to launch Nexus One. Get onto it and start creating some meaningful and genuine mobile related content. Apart from the adult stuff, we are having today, there is more that we can now do to make mobile SEO more relevant and effective in the days to come.
Tags: Google Caffeine, mobile search engines, mobile seo, SEO, Social marketing, Social media, Spiders, year of the mobile
Posted in Business over Web, Googling, Internet marketing, Product promotion, Search Engines, Trends! | No Comments »
Saturday, October 31st, 2009
Every firm or company, small or big is running behind Search Engine Optimization (SEO) to carve a niche for itself in the Online marketing world which is the most competitive and ever growing world of marketing. SEO services are on a boom and SEO companies are popping out in every nook and corner. Some of these companies even without looking the client’s website promise to bring it on the top of search engine result pages (SERP). Some fall for these preposterous claims, some do not. I would like to present some guidelines for choosing a genuine SEO analyst so that you will be included in the list of people who do not fall to those preposterous claims.
- You visit a SEO company and it guarantees you a ranking even before analyzing your website. These SEO analysts are either are just interested in extracting money from you and stuffing it in their pocket or they take SEO too lightly. A SEO strategy is different for every website and the optimization strategy depends and changes according to the nature and theme of website.
- Some just fill in the Meta tags with absurd keywords and create spamming. Your website might end up getting banned by Google. Increasing Meta tags list with irrelevant keywords is no SEO technique.
- Some SEO people create doorway pages that are held on another server and then they purchase this traffic to shell out more money from you. Make sure the SEO changes you pay for occur on your website only.
Quality of SEO analysts
- A good SEO analyst is always aware of the fact that the tactics of the search engine algorithms is ever changing and the same old techniques do not work for every website.
- A good SEO will never guarantee results on SERP because anyone who guarantees is sure to be a Charlatan. A good SEO will guarantee that they ill be driving the traffic on your website which will guarantee sales.
- They should be able to tell you exactly what they’re doing, and how much the cost is for various parts of the service.
A Few Important Tips
- A good SEO firm will try to get itself involved in rebuilding of website if it is done. They believe in avoiding the pitfalls like excessive use of Flash, HTML frames or graphics at the early stage because modifying them later on becomes a nuisance and waste of money.
- Make sure you check the references of the SEO Company on your own and check from the owners whether they are driving more traffic and having more sales.
- A really good SEO is no joke. By limiting the budget to less than a thousand dollars, you will be indirectly limiting the creative abilities of the SEO analyst. Pay more to get his focus on your site more. Also by finding some one working on much less pay scale is like finding some one who is willing to take your money for doing nothing.
- It is east to blabber about SEO techniques by reading from book. But when it comes to actual action, no reading helps as SEO environment is ever changing and dynamic. Do not fall for such blabber and research the work done by the SEO Company for other websites.
Search Places for Good SEO Analysts
- Visit the SEO forums. There you will find many companies posing as SEO experts. But the genuine ones will shine out on own.
- Search for SEO related articles found on sites such as Clinks, ISEDB, Search Guild, and Search Day
- You can trust the ones recommended by your friends. But for this you will have to trust your friend first.
Image Credit: Theseonerd.com
Tags: good SEO, SEO, SEO analysts, SEO comapny
Posted in CopperBridge Corridor!, Googling, Internet marketing, Search Engines | No Comments »
Monday, August 17th, 2009
What about Caffeine? Why more of it? Well, it seems Google had enough of the Bingoo stuff and decided to launch a Search engine platform of its own. The beta phase caffeine is set to roll out very soon – and we can be sure of some excellent timing by the Google guys – No Google dance this time..
By some leaked noises from Google – Caffeine will vouch for a greater indexing speed, more accurate results (better spam filtering), more exhaustive results and some undisclosed features (very much expected).
So what was the need for another Caffeine Bing?
Ben Parr at Mashable has covered some known corners of the new Caffeine while trying to test it – and it seems that the new Google has scored over the old master on almost all of the accounts..
[A] Speed –> Caffeine is twice as fast as the old Classic for the most popular of keywords
[B] Accuracy –> Caffeine scored over the Old Google in terms of accuracy, although it does seem to be deprived of universal search features at this point. So, don’t be disappointed if you don’t find your favorite conference pics…It might be just on its way
[C] News results and current events have a much faster arrival in Caffeine as compared to the Old one. Bing is there but can be counted as ‘Also ran…’ for the time being.
[D] In terms Indexing size , Caffeine is miles ahead of anybody else in the playing field including its younger sibling…
Tags: Caffeine, Google, Google Caffeine
Posted in CopperBridge Corridor!, Googling, Search Engines | No Comments »
Monday, August 10th, 2009
Movie Stars, Musicians, Renowned Shakers and Movers, Billion dollar French Riviera Squatters …..and all those richie-rich who make heads turn are the focus of xRank. Bing algo ranks these hot-shots based on the most number of searches.
xRank will let you search for your favorite icon and will even ..
- Tell you their popularity movement chart (how they fared in the last 6 months)
- Give you a snapshot of a celebrity’s videos, images, movies, albums, and more
- Tell you the most recent associations (patch-up / break-up) of these cultural icons. Thumbnail photos at the bottom of xRank show you the associates, friends, enemies, and romances, of the person you’re interested in.
- xRank even shows the upward / downward slide in the search popularity of these people through an arrow graphs
While the work on xRank is still in the beta phase (just Like the Google Labs product Google Trends), we can expect a much larger scope in the coming days…
So, xRank is a great tool for celebrity trackers and paparazzi s..
Tags: bing, Google, google trends, xrank
Posted in CopperBridge Corridor!, Googling, Search Engines | No Comments »
Friday, August 7th, 2009
ell, i was doing some back-link analysis for one of my clients and it was leading me nowhere. While i was about to try something else, I tried something very simple – out of sheer curiosity….I was anxious to know the number of pages that Yahoo had (that were indexed by Google). So, of i went to get that million number.
I had the faintest of idea what i got…
While using the site operator – site:www.yahoo.com –> Here is what is Got: 239 pages
While surprised by the result, i tried the same thing for www.cnn.com, thousand times smaller than Yahoo
While using the site operator – site:www.cnn.com –> The number of indexed pages in Google : 264,000 pages
So, is it that – Google ignored Yahoo pages or
Yahoo cares a s..t about Google….Either way, it was a good discovery for me.
Tags: Google, Google indexing, Yahoo
Posted in Googling | No Comments »
Sunday, July 19th, 2009
Most webmasters have a taste of ‘duplicate dragon’ at some point of time – Many times with serious consequences. While cross-domain duplicate content is handled pretty well with ’301′ or ’302′ , intra-domain & sub-domain duplicate content are left to Search engine’s whims.
A pretty simple solutions is at hand for webmasters in directing the search engines to index the preferred page.
Say, for example, Brad has a website – www.bradsdogcare.com
- It has 3 pages :
- www.shepherd.com/dog-care.htm
- www.retriever.com/dog-care.htm
- www.terrier.com/dog-care.htm
The content for all the 3 pages are almost similar because of the size of the breeds – The only difference being the image in different pages.
But, Brad wants only the Shepherd page to be indexed…So what does he do?
He uses the rel = “canonical” attribute in the head section of the non-preferred pages , i.e. retriever & terrier pages
- <link rel=”canonical” href=”http://www.retriever.com/dog-care.htm“/>
- <link rel=”canonical” href=”http://www.terrier.com/dog-care.htm“/>
Image Credit: zealousweb.net
Tags: canonical, duplicate content, SEO
Posted in Googling, Search Engines | No Comments »
Tuesday, July 14th, 2009
Most of us who are engaged in the serious practice of Site optimization are focused on the routine visits of Google crawlers – while sites with regular content updates love the FB aka ‘FreshBots’.
But, as the web is moving towards a higher bandwidth era and a more multi-media content - capable of being consumed and distributed – the data collection task has to be performed by multiple crawlers. Google utilizes a suit of crawlers for its ‘Universal Search’ …. The Graphics below gives a family picture of the Google crawlers.
Tags: Freshbot, Google crawlers, Media Bot, Spiders
Posted in Googling, Search Engines | No Comments »
Why read, when you can witness? Last year surely has been the year for video marketing. What with more You Tube views than Google’s searches, video marketing is a more lucrative assignment. Finding ways and means to ensure that your video will not be lost in the crowd is what SEO would now be looking for. You do not expect to put together a video and hope it would generate business for you. You sure can add on a welcome video, a virtual tour, or a helpful tutorial video to your website, and use this as a riveting factor to compliment your content and your attractive web design. Expecting your videos to open up vistas all by themselves will require some innovative, creative and fresh approaches, which will now have to be accepted as a new challenge.
