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Product promotion

Facebook going for the ‘Top Kill’

May 31st, 2010 | ByVince Buffon | Category: Business over Web, Internet marketing, Product promotion, Trends!

Wardrobe malfunction is always a great PR tactic and let’s not call it a malfunction anymore – its a PRFunction. So, does the ‘Quit Facebook  day’ really bothers the Zuckerbergs? If you have the statistics in front of you, you would be surprised by the silent mileage extracted by FB. The overnight anti-FB count read [...]



Can You Go To Hell For Unethical Affiliate Marketing?

May 18th, 2010 | ByVince Buffon | Category: Business over Web, Internet marketing, Product promotion

You have been a perfect husband, a good father and a decent provider for your family. In real life you have helped people, but still when you die, you are sent directly to hell. You ask God why? And he shows you the extent of damage and deaths that were done through your affiliate marketing.

Affiliate [...]



Go Green: Adapting Green Strategies for Marketing

Apr 26th, 2010 | ByVince Buffon | Category: Business over Web, Digital Advertising, Internet marketing, Product promotion

Marketing and advertising has always been a prime mover of economic activity. They create a huge direct and indirect employment, a flow of money and initiate consumer activity that is a lifeline of any economy.
Owing to the criticality and necessity in business and revenue generation, marketing activity has mindlessly taxed the precious resources to achieve [...]



Search Budget Presentations

Mar 29th, 2010 | ByVince Buffon | Category: Business over Web, Digital Advertising, Googling, Internet marketing, Product promotion, Search Engines, Trends!

Marketers talking to CEO’s about brand awareness, search ranking and keywords hardly help, and end up as unable to break ice. Bang clear on target, and let him know and understand, if money isn’t spent here, there will be lesser products to sell and sales will eventually drop. Explain how search marketing brings in revenue at low costs, and how what you are doing will coincide with the growth of his business prospects. CEO’s are least interested in any kind of jingo, apart from the money if this can make. They need to see that searches are able to increase share holder value and help them make money.



Does social media rely on traditional media?

Mar 27th, 2010 | ByVince Buffon | Category: Business over Web, CopperBridge Corridor!, Googling, Internet marketing, Product promotion, Search Engines

Today, significant parts of the stories we see on social networks, blogs and tweets, have originated from the traditional media. While this does not mean that the bloggers don’t provide original news content and commentary, the question is: If we need to pay more for news content that we used to get for free, then will it negatively impact the quantity or quality of social media discussions around those news items?



Is Google Being Evil Again???

Mar 19th, 2010 | ByVince Buffon | Category: Business over Web, CopperBridge Corridor!, Digital Advertising, Googling, Internet marketing, Product promotion, Search Engines

What happens when you search for “PPC Service” in Google and find “Pocket PC Services” displayed as the inaugural result.
As a customer you might just go through the remaining results, that catches your attention or try on with a new search phrase for a better set of results.
As a more technology savvy user, you might [...]



Why is engaging in social media an absolute necessity?

Mar 6th, 2010 | ByVince Buffon | Category: Business over Web, Digital Advertising, Internet marketing, Product promotion, Search Engines, Trends!

Will social media survive in the long run? Not sure. But today and for the near future, you can’t do without it. You have to jump in even if you do not fully understand it, or you will go the way of print media.



Will Google Come Clear? PPC Advertisers cry foul!

Feb 27th, 2010 | ByVince Buffon | Category: Business over Web, Digital Advertising, Googling, Internet marketing, Product promotion, Search Engines

Google AdWords is a powerful advertisement arena, by Google through which it is managing PPC sites. The problem is that, Google is being unfair by promoting its own products on every page it springs out. Google is indexing itself first amongst the PPC sites, whenever any keyword is searched for, here is the catch. Even if the keyword is not related to Google AdWords or Google Maps or some other Google product, Google is systematically favoring its own products, and indexing it foremost on most of the pages delivered by the search engine, irrespective of the keyword.



Twitter + Yahoo = Face the Buzz ?

Feb 24th, 2010 | ByVince Buffon | Category: Business over Web, Googling, Internet marketing, Product promotion, Trends!

This is the latest buzz. The board is set, and the game has begun. No sooner did Google launched the Buzz, the other online players started rearranging to face this challenge. Mind you, this is only the beginning. This New Year 2010 started with a bang. Google himself launching and marketing Nexus One was the first surprise. Then rolled out the. i-Pad, ever since when Steve Jobs, couldn’t wipe out that famous smile. Then came the Buzz, which is set to change a lot of online equations. This new twist is predictable; we were only wondering, when, what and where this would come from.



Video Marketing Can be Your Next Online Strategy

Feb 23rd, 2010 | ByVince Buffon | Category: Business over Web, CopperBridge Corridor!, Digital Advertising, Googling, Internet marketing, Product promotion, Search Engines, Trends!

Why read, when you can witness? Last year surely has been the year for video marketing. What with more You Tube views than Google’s searches, video marketing is a more lucrative assignment. Finding ways and means to ensure that your video will not be lost in the crowd is what SEO would now be looking for. You do not expect to put together a video and hope it would generate business for you. You sure can add on a welcome video, a virtual tour, or a helpful tutorial video to your website, and use this as a riveting factor to compliment your content and your attractive web design. Expecting your videos to open up vistas all by themselves will require some innovative, creative and fresh approaches, which will now have to be accepted as a new challenge.



Conversion Tips That Guide Your Online Business

Feb 16th, 2010 | ByVince Buffon | Category: Business over Web, Digital Advertising, Internet marketing, Product promotion, Search Engines

Some basic elements are very essential to the conversion rate of any landing page, and needs to be kept in mind right from the start. Here is a track list that will help you make and maintain a professional landing page in order to optimize conversions.



Pay Per Click (PPC) – Buying your way to the top

Jan 27th, 2010 | ByVince Buffon | Category: Business over Web, Digital Advertising, Internet marketing, Product promotion, Uncategorized

This is an online advertising format allowing you to buy your way right to the top. Just look onto the right side of the search results from pages for search phrases relevant to your business, and you will find this list growing by the day. Businesses are buying advertising on specific search phrases, and, which are then charged each time a visitor clicks through these results to their website. These ad spaces are purchased through PPC advertising suppliers, the main two large ones owned by Google and Yahoo. The program ran by Google is called Adwords, and displays results on Google.com, AOL, Ask Jeeves and many other smaller search programs. Yahoo’s ads are run by an acquired company Overture, and the results appear on Yahoo, MSN, AltaVista, and many other partners syndicating for this very purpose.



SEO – Ranking for Mobile Search

Jan 19th, 2010 | ByVince Buffon | Category: Business over Web, Googling, Internet marketing, Product promotion, Search Engines, Trends!

The mobile search engines are also very new, evolving and imperfect. For these very reasons mobile SEO and SEM are also confused, and well, very immature. But for us, this is yet another challenge. We, as SEO enthusiasts still want traffic, and we still want users to find us in search results; and so we just won’t give up, we are born to fight.



Why is Google scared of other Affiliate programs?

Jul 10th, 2009 | ByVince Buffon | Category: Googling, Product promotion

Why is Google scared of other Affiliate programs?
Try searching for ‘Affiliate Programs’ in Google and the first in the list of Paid Ads is of…
Yes, Google Adsense.

So, why does Google need to run PPC for its Adsense Program for major keywords -

Affiliate Programs
Healthcare+Affiliate Programs
Top Affiliate Programs
Healthcare Affiliate Programs

…..Is Google scared [...]



Creating Brand Ambassadors ….Part 5

Jul 5th, 2009 | ByVince Buffon | Category: Business over Web, CopperBridge Corridor!, Digital Advertising, Internet marketing, Product promotion

Giving is the name…Everybody is looking out for real life solutions to real life issues…

Stereotype solutions are only for board rooms….Real solutions and strategies are crafted inside the market…

And finally – Keep inventing new ways of compelling conversation – “There are no fixed rules”

Its the free tips not the freebies

Solutions are more important than Christmas [...]



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