Its the ‘Man versus Machine’ – and a novice will tell you that the Human factor plays a decisive role in the Brand promotion.

A personalized attention is always a clincher in most cases – on the other hand, a machine response is a big deterrent to collaboration.

Human presence rather than a machine response system

There [...]

Make friends with cynicism…

Negatives matter more than on-face approval..

If you have won over your harshest critics, the market is almost yours to be had…

I am not asking you to be defensive against criticism, but rather be extra rational and detail-oriented when responding in a social setup. A genuine and fact-based response will shape the market [...]

Conversation & Contribution….The 2 Pillars of Internet advertising…which is ignored most often than not. Like SEO, C & C is not only a long-term strategy but the ROI is exponential in most cases – if done in right and consistent manner..

[A] Conversation & not promotion is vital

Information & promotional overload on the net

Avoid being in [...]

The question preceding this is whether we do have a in-market brand or a brand in the making. Brand Visibility in the social networks is a completely different beast than in the traditional media because – of the flavor of the audience , the dynamics of the social networks, the word of mouth factor, the [...]