When a survey was taken for researching on B2B success, it was analyzed that 50% of them never blogged. Social media like Twitter and Facebook was not touched by 42%, and about 25% did not utilize Linkedln. Many of these B2B marketers did use of Adwords and other marketing and SEO related resources.

B2B marketers are somehow loosing the ploy of optimizing the web for generation of leads and enhancing their presence for prospective clients. The reason why most B2B marketers are struggling to find success is because of their one track ideology of revenue generation. 40% of B2B marketers have indicated generating sales opportunities as a major strategy, while 39% of survey participants were keen on traditional lead generation. Somehow B2B marketers are comparing their success with B2C marketers but are failing to gain the right momentum in online marketing.

It has been evaluated that B2B marketers are encountering problems while incorporating change in online marketing strategies. The difference between successful B2B marketers and their failing compatriot is the amount of involvement in implementation. In the survey the failing patterns of B2B marketers were evaluated and it was analyzed that 41% of B2B marketers felt that their need ended on generation of leads. Over 58% of B2B marketers met their sales team just only once during a month. Also, surprisingly there was 8% segmented B2B marketers who never met their online sales teams yet expected results.