Make friends with cynicism…
Negatives matter more than on-face approval..
If you have won over your harshest critics, the market is almost yours to be had…
I am not asking you to be defensive against criticism, but rather be extra rational and detail-oriented when responding in a social setup. A genuine and fact-based response will shape the market perception in favor of your brand….
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Positive shock absorption is needed
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Negative feedbacks are more important
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CONSTRUCTION out of chaos
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Absorb the criticism with dignity
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Continue the conversation – Don’t let it be open ended
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The most die-hard fans can be ‘once upon a time critique’
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Its good to have a consistent critique than a neutral \ favorable one-timer
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Critiques should be viewed as assets rather than thorn in the flesh
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Internet Buzz is directly proportional to the number of critiques
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If you have evangelized your critiques, you are on your way to glory.
Be on the lookout for Part 4 of “Creating Brand Ambassadors”
