Gone are the days when travelers referred books, maps and sought first person information wherever they went. Today’s techno-savvy travelers understand that online search is prerequisite to stepping out of the house. Not only that, most of the travelers’ very conception of traveling and tourism generates with the help of internet search and website browsing.
A [...]

Digital technology and social media has opened up the market scenarios and have enabled marketers to succeed at high levels. On one front where the B2C marketers are achieving never attained success levels; on the other, B2B marketers are failing to optimize online efforts.
When a survey was taken for researching on B2B success, it was [...]