CopperBridge Media Blog » PPC campaigns http://www.copperbridgemedia.com/blog Bridging the Bytes... Fri, 13 Jan 2012 16:33:19 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Google Analytics: How Stale Data Can Kill PPC Campaign http://www.copperbridgemedia.com/blog/google-analytics-how-stale-data-can-kill-ppc-campaign/ http://www.copperbridgemedia.com/blog/google-analytics-how-stale-data-can-kill-ppc-campaign/#comments Tue, 20 Apr 2010 13:19:40 +0000 Vince Buffon http://www.cmbhosts.info/cb/blog/?p=396 Google analytics or any other analytic tools you may use can sabotage your PPC campaign. Internet marketers and SEO’s have been using tools like Google analytics for tracking the performance of websites and PPC advertisements. Google analytics provides you with the data about customer behavior in the last 24 hours. Although somewhat useful, this data is stale. You get to react to customer behavior that happened 24 hours ago. In other words, you come to know about the flaw after you lose a significant amount of budget to useless clicks.
Real time analytics adds the spice and dynamics to otherwise dry analysis of the obtained data. You can modify and alter the content of the site and observe the change in consumer behavior at the very instant it occurs. Using a real time analytic service shows the performance of the web page or a PPC advertisement in real time. You can check how visitors came to your website, what generic or long tail key word the public is searching, and how the people spent time on your website. Web masters can react to customer behavior immediately by making changes right away.

How does Real Time Analytics help
In the dynamics of the web environment, a lot of money is spent in PPC campaigns. Real time data analysis can help you discover the pattern of user behavior towards a particular advertisement. With this data you can alter your content in 5 clicks rather than making change after 500 clicks. Now imagine the amount of money you can save with this dynamic data. The live environment in real time analytics re-focuses your attention and can facilitate to optimize your SEO efforts.


Real time analysis can tell you about adding an image or changing content or adding a call to action button, etc. and observe changes as they occur. You can make changes in a sloppy layout or even change of certain key words in your content depending upon the real time data. It is definitely a more satisfying experience to observe the shift in results in response to your change of strategy. Thus real time analytics undeniably adds value and gives you an edge above your competitors.

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