SEO Vs PPC has been a long standing subject of many debates. Which strategy gives better results? When it comes to web presence, SEO or PPC which is more effective?
Honestly the answers to these questions are highly relative and would depend on many factors and considerations. SEO and PPC both have their [...]

What happens when you search for “PPC Service” in Google and find “Pocket PC Services” displayed as the inaugural result.
As a customer you might just go through the remaining results, that catches your attention or try on with a new search phrase for a better set of results.
As a more technology savvy user, you might [...]

Google AdWords is a powerful advertisement arena, by Google through which it is managing PPC sites. The problem is that, Google is being unfair by promoting its own products on every page it springs out. Google is indexing itself first amongst the PPC sites, whenever any keyword is searched for, here is the catch. Even if the keyword is not related to Google AdWords or Google Maps or some other Google product, Google is systematically favoring its own products, and indexing it foremost on most of the pages delivered by the search engine, irrespective of the keyword.

Some basic elements are very essential to the conversion rate of any landing page, and needs to be kept in mind right from the start. Here is a track list that will help you make and maintain a professional landing page in order to optimize conversions.

Why is Google scared of other Affiliate programs?
Try searching for ‘Affiliate Programs’ in Google and the first in the list of Paid Ads is of…
Yes, Google Adsense.

So, why does Google need to run PPC for its Adsense Program for major keywords -

Affiliate Programs
Healthcare+Affiliate Programs
Top Affiliate Programs
Healthcare Affiliate Programs

…..Is Google scared [...]