Marketers talking to CEO’s about brand awareness, search ranking and keywords hardly help, and end up as unable to break ice. Bang clear on target, and let him know and understand, if money isn’t spent here, there will be lesser products to sell and sales will eventually drop. Explain how search marketing brings in revenue at low costs, and how what you are doing will coincide with the growth of his business prospects. CEO’s are least interested in any kind of jingo, apart from the money if this can make. They need to see that searches are able to increase share holder value and help them make money.

Will social media survive in the long run? Not sure. But today and for the near future, you can’t do without it. You have to jump in even if you do not fully understand it, or you will go the way of print media.

Google AdWords is a powerful advertisement arena, by Google through which it is managing PPC sites. The problem is that, Google is being unfair by promoting its own products on every page it springs out. Google is indexing itself first amongst the PPC sites, whenever any keyword is searched for, here is the catch. Even if the keyword is not related to Google AdWords or Google Maps or some other Google product, Google is systematically favoring its own products, and indexing it foremost on most of the pages delivered by the search engine, irrespective of the keyword.

This is the latest buzz. The board is set, and the game has begun. No sooner did Google launched the Buzz, the other online players started rearranging to face this challenge. Mind you, this is only the beginning. This New Year 2010 started with a bang. Google himself launching and marketing Nexus One was the first surprise. Then rolled out the. i-Pad, ever since when Steve Jobs, couldn’t wipe out that famous smile. Then came the Buzz, which is set to change a lot of online equations. This new twist is predictable; we were only wondering, when, what and where this would come from.

Why read, when you can witness? Last year surely has been the year for video marketing. What with more You Tube views than Google’s searches, video marketing is a more lucrative assignment. Finding ways and means to ensure that your video will not be lost in the crowd is what SEO would now be looking for. You do not expect to put together a video and hope it would generate business for you. You sure can add on a welcome video, a virtual tour, or a helpful tutorial video to your website, and use this as a riveting factor to compliment your content and your attractive web design. Expecting your videos to open up vistas all by themselves will require some innovative, creative and fresh approaches, which will now have to be accepted as a new challenge.

Some basic elements are very essential to the conversion rate of any landing page, and needs to be kept in mind right from the start. Here is a track list that will help you make and maintain a professional landing page in order to optimize conversions.

Make friends with cynicism…

Negatives matter more than on-face approval..

If you have won over your harshest critics, the market is almost yours to be had…

I am not asking you to be defensive against criticism, but rather be extra rational and detail-oriented when responding in a social setup. A genuine and fact-based response will shape the market [...]

Conversation & Contribution….The 2 Pillars of Internet advertising…which is ignored most often than not. Like SEO, C & C is not only a long-term strategy but the ROI is exponential in most cases – if done in right and consistent manner..

[A] Conversation & not promotion is vital

Information & promotional overload on the net

Avoid being in [...]