SEO Vs PPC has been a long standing subject of many debates. Which strategy gives better results? When it comes to web presence, SEO or PPC which is more effective?
Honestly the answers to these questions are highly relative and would depend on many factors and considerations. SEO and PPC both have their [...]
Marketers talking to CEO’s about brand awareness, search ranking and keywords hardly help, and end up as unable to break ice. Bang clear on target, and let him know and understand, if money isn’t spent here, there will be lesser products to sell and sales will eventually drop. Explain how search marketing brings in revenue at low costs, and how what you are doing will coincide with the growth of his business prospects. CEO’s are least interested in any kind of jingo, apart from the money if this can make. They need to see that searches are able to increase share holder value and help them make money.
What happens when you search for “PPC Service” in Google and find “Pocket PC Services” displayed as the inaugural result.
As a customer you might just go through the remaining results, that catches your attention or try on with a new search phrase for a better set of results.
As a more technology savvy user, you might [...]
Google AdWords is a powerful advertisement arena, by Google through which it is managing PPC sites. The problem is that, Google is being unfair by promoting its own products on every page it springs out. Google is indexing itself first amongst the PPC sites, whenever any keyword is searched for, here is the catch. Even if the keyword is not related to Google AdWords or Google Maps or some other Google product, Google is systematically favoring its own products, and indexing it foremost on most of the pages delivered by the search engine, irrespective of the keyword.
Some basic elements are very essential to the conversion rate of any landing page, and needs to be kept in mind right from the start. Here is a track list that will help you make and maintain a professional landing page in order to optimize conversions.
Make friends with cynicism…
Negatives matter more than on-face approval..
If you have won over your harshest critics, the market is almost yours to be had…
I am not asking you to be defensive against criticism, but rather be extra rational and detail-oriented when responding in a social setup. A genuine and fact-based response will shape the market [...]
CopperBridge is a confluence – of maverick designers, experimental marketers, Off-beat strategists and unbridled ideas…
So, welcome to the CB Blog….We will share what we practice…so that you can carry the knowledge to your drawing board…
Taking some very well meant words from the Copperbridge site..
” Technology is dictated by the science of conversation [...]
