SEO Vs PPC has been a long standing subject of many debates. Which strategy gives better results? When it comes to web presence, SEO or PPC which is more effective?
Honestly the answers to these questions are highly relative and would depend on many factors and considerations. SEO and PPC both have their [...]

Will social media survive in the long run? Not sure. But today and for the near future, you can’t do without it. You have to jump in even if you do not fully understand it, or you will go the way of print media.

Google AdWords is a powerful advertisement arena, by Google through which it is managing PPC sites. The problem is that, Google is being unfair by promoting its own products on every page it springs out. Google is indexing itself first amongst the PPC sites, whenever any keyword is searched for, here is the catch. Even if the keyword is not related to Google AdWords or Google Maps or some other Google product, Google is systematically favoring its own products, and indexing it foremost on most of the pages delivered by the search engine, irrespective of the keyword.

Why read, when you can witness? Last year surely has been the year for video marketing. What with more You Tube views than Google’s searches, video marketing is a more lucrative assignment. Finding ways and means to ensure that your video will not be lost in the crowd is what SEO would now be looking for. You do not expect to put together a video and hope it would generate business for you. You sure can add on a welcome video, a virtual tour, or a helpful tutorial video to your website, and use this as a riveting factor to compliment your content and your attractive web design. Expecting your videos to open up vistas all by themselves will require some innovative, creative and fresh approaches, which will now have to be accepted as a new challenge.

Some basic elements are very essential to the conversion rate of any landing page, and needs to be kept in mind right from the start. Here is a track list that will help you make and maintain a professional landing page in order to optimize conversions.

The mobile search engines are also very new, evolving and imperfect. For these very reasons mobile SEO and SEM are also confused, and well, very immature. But for us, this is yet another challenge. We, as SEO enthusiasts still want traffic, and we still want users to find us in search results; and so we just won’t give up, we are born to fight.

Every firm or company, small or big is running behind Search Engine Optimization (SEO) to carve a niche for itself in the Online marketing world which is the most competitive and ever growing world of marketing. SEO services are on a boom and SEO companies are popping out in every nook and corner. Some of [...]

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The number of WebPages on the internet is increasing rapidly on the web which is posing a challenge to the search engine crawler. The prime motto of the search engine crawlers is to index the true original content and help the search engine give its users ideal search results. The search engine optimization [...]

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CMS programs available today can have a negative effect on the visibility of the website in the Search Engine Result Pages (SERP). This makes CMS without Search Engine Optimization (SEO) abilities a big disaster. The major reason cited is that these programs were not designed keeping the search engines in mind.
Systems now days [...]

Most webmasters have a taste of  ‘duplicate dragon’  at some point of time – Many times with serious consequences. While cross-domain duplicate content is handled pretty well with ‘301′ or ‘302′ ,  intra-domain & sub-domain duplicate content are left to Search engine’s whims.
A pretty simple solutions is at hand for webmasters  in directing the search [...]

Make friends with cynicism…

Negatives matter more than on-face approval..

If you have won over your harshest critics, the market is almost yours to be had…

I am not asking you to be defensive against criticism, but rather be extra rational and detail-oriented when responding in a social setup. A genuine and fact-based response will shape the market [...]

CopperBridge is a confluence – of maverick designers, experimental marketers, Off-beat strategists and unbridled ideas…
So, welcome to the CB Blog….We will share what we practice…so that you can carry the knowledge to your drawing board…
Taking some very well meant words from the Copperbridge site..

” Technology is dictated by the science of conversation [...]