On-site mobile SEO
• Using 100% valid XHTML 1.0 code is the best practice as mobile search engines may however have more trouble digesting invalid code.
• It is likely that WML will be phased out in the near future, so play wise and safe. If you validate, the mobile search engines will not have any trouble with you.
• Follow accessibility best practices as they will ensure that your content is accessible to anyone regardless of their platform. This would include mobile users as well as the mobile search engines.
• Follow the traditional on-site SEO best practices, and which by now you know by heart. Major keywords for the title tag, H1’s and body text, keyword rich anchor text for internal links, and allow the link wheels to spin around.
Getting Spidery and Indexed by Mobile Search Engines
If you are wanting, your site to be indexed by the mobile search engines, they must come to know about it first. Make sure to submit your sites to major mobile search engines for some swift recognition. It would be a wise idea to see that each of your pages is having at least one incoming link.
List of mobile search engines
The following search engines are the major players in mobile search at this point of time.
• Google XHTML Mobile Search from Google Mobile
• Yahoo! Mobile
• MSN Mobile Search
• AOL Mobile Search
• Nokia Mobile Search
• Technocratic Mobile
• 4INFO Mobile Search

My sincere suggestion is, do not wait for the “year of the mobile” to arrive. Google has left us with a hint as early as the beginning of this New Year, 2010, when they decided to launch Nexus One. Get onto it and start creating some meaningful and genuine mobile related content. Apart from the adult stuff, we are having today, there is more that we can now do to make mobile SEO more relevant and effective in the days to come.

Cross Linking or Internal Link Architecture

This refers to how we are managing to interlink various pages within our own web-site. Wikipedia is a good live example of how Cross Linking or Internal Link Architecture can be effectively and efficiently utilized.

• This is the key to enable the visitor to quickly and easily navigate to the desired content & topics on the web-site. This is easy to create when we are starting a new web-site, provided we have a map charted at the start.
• If it is an existing web-site, it would only require some old-fashioned patch-work, editing a couple of words on different pages for including these links.
• The idea is to inter-connect various contents of our site making relative sense. The search engines also appreciate this kind of an architecture where you show a commitment to the user’s experience. Another way for increasing page views from users.
• Contain this cross linking to relative pages, and do not use these for promotion. Also use them moderately, and do not over link pages, from one to almost every other; since you’d only be destroying the very purpose you desired. Your purpose is to help the user, and not build an internal link – spam.
• There will be links between a page, to another within any given web-site. The Internal Link Architecture of any site enables cross linking take up a required size. Navigational links take up the other half – however, both are equally important for the success of any web-site. Navigation helps organize content into logical groups, enabling our users find out all the content on our web-site.
• Although many forms of navigational links are available, and can be utilized. But the best bet for SEO purposes remains the conservative & old plain text links.
• Linked Images are selectively used by many web-sites. You click on an image or a button, to go to another page or section. These images better be nice, perfectly blending with the design, and when optimized for size – be fast to load. Image links wont pass the same value to a page as the text link, but out-weighs by the look and feel images are able to give to any web-site. However when using these, make sure to enter the fight info for the attribute tags.
• These would not be of any help with the SEO point of view, as crawlers still don’t have the ability to follow linked images, it is best left for the larger sites that have plenty of content groups, They make it simpler for the user to find out what he wants, although some tweaking may be necessary to make sure that they work as expected on browsing platforms. Considering the Crawler’s limitations, it is very important to have well laid out, and easy to access site-map.

But, as the web is moving towards a higher bandwidth era and a more multi-media content - capable of being consumed and distributed – the data collection task has to be performed by multiple crawlers. Google utilizes a suit of crawlers for its ‘Universal Search’ …. The Graphics below gives a family picture of the Google crawlers.