Wardrobe malfunction is always a great PR tactic and let’s not call it a malfunction anymore – its a PRFunction. So, does the ‘Quit Facebook day’ really bothers the Zuckerbergs? If you have the statistics in front of you, you would be surprised by the silent mileage extracted by FB. The overnight anti-FB count read [...]
Conferences are an imperative part for effective facilitation of business. Effectively conveying and discussing KRAs, targets, methodology, plans, etc calls for a conference. These provide a perfect platform for exchange of ideas, brain storming and decision making.
Adopting means other than conferences has many disadvantages like messages getting lost in transition, distortions in understanding motives, failure [...]
Green marketing, green designing, sustainable marketing, etc are the buzzwords of the new generation marketing. Ever since the ecological concerns have crept in the psyche of the marketers, anything that is green has become venerable. Corporate and industries have been at the receiving end of the blame game that wants to locate the blame on [...]
Marketers talking to CEO’s about brand awareness, search ranking and keywords hardly help, and end up as unable to break ice. Bang clear on target, and let him know and understand, if money isn’t spent here, there will be lesser products to sell and sales will eventually drop. Explain how search marketing brings in revenue at low costs, and how what you are doing will coincide with the growth of his business prospects. CEO’s are least interested in any kind of jingo, apart from the money if this can make. They need to see that searches are able to increase share holder value and help them make money.
In some ten years from now, social media could significantly change for the better. You wouldn’t need to strain your fingers to type things into structure or type the uniform resource locators in the browsers, or bear with annoying communications about useless products. In the future, social media will be easy and in all places.
Will social media survive in the long run? Not sure. But today and for the near future, you can’t do without it. You have to jump in even if you do not fully understand it, or you will go the way of print media.
This is the latest buzz. The board is set, and the game has begun. No sooner did Google launched the Buzz, the other online players started rearranging to face this challenge. Mind you, this is only the beginning. This New Year 2010 started with a bang. Google himself launching and marketing Nexus One was the first surprise. Then rolled out the. i-Pad, ever since when Steve Jobs, couldn’t wipe out that famous smile. Then came the Buzz, which is set to change a lot of online equations. This new twist is predictable; we were only wondering, when, what and where this would come from.
Why read, when you can witness? Last year surely has been the year for video marketing. What with more You Tube views than Google’s searches, video marketing is a more lucrative assignment. Finding ways and means to ensure that your video will not be lost in the crowd is what SEO would now be looking for. You do not expect to put together a video and hope it would generate business for you. You sure can add on a welcome video, a virtual tour, or a helpful tutorial video to your website, and use this as a riveting factor to compliment your content and your attractive web design. Expecting your videos to open up vistas all by themselves will require some innovative, creative and fresh approaches, which will now have to be accepted as a new challenge.
The mobile search engines are also very new, evolving and imperfect. For these very reasons mobile SEO and SEM are also confused, and well, very immature. But for us, this is yet another challenge. We, as SEO enthusiasts still want traffic, and we still want users to find us in search results; and so we just won’t give up, we are born to fight.
After Bing, it is Vine on the Horizon for Microsoft. Is anybody taking notice? Not Google for sure.
To begin with Vine is still in beta phase and is available by invitation only at vine.net. At first glance, Vine looks like a personal alert system where your group of friends and families get to know about [...]
Lazybones must be giggling…Now we can set the couches and the blogosphere ablaze at the same time.
None other than IBM is trying to get a patent on a Remote – which will enable you to post a blog about the program you are watching. So, while you are with ‘Friends’ , you are connected to [...]
