SEO Vs PPC has been a long standing subject of many debates. Which strategy gives better results? When it comes to web presence, SEO or PPC which is more effective?
Honestly the answers to these questions are highly relative and would depend on many factors and considerations. SEO and PPC both have their [...]

This is an online advertising format allowing you to buy your way right to the top. Just look onto the right side of the search results from pages for search phrases relevant to your business, and you will find this list growing by the day. Businesses are buying advertising on specific search phrases, and, which are then charged each time a visitor clicks through these results to their website. These ad spaces are purchased through PPC advertising suppliers, the main two large ones owned by Google and Yahoo. The program ran by Google is called Adwords, and displays results on Google.com, AOL, Ask Jeeves and many other smaller search programs. Yahoo’s ads are run by an acquired company Overture, and the results appear on Yahoo, MSN, AltaVista, and many other partners syndicating for this very purpose.

Paid links on web pages has always been the bone of contention between website owners and search engine optimizers. More links to your page or site was looked upon as a mark of reputation and believability.