Woodland using print media to boost it’s Facebook profile..
Date :August 12th, 2010, Posted in : Digital Advertising, Trends!
I had made up my mind not to even think about work even if i get an SOS from a client – but, that was not to be. While i was engrossed in the thought of a perfect shopping day, i was drawn to the bottom of the page – a very cajoling print AD from Woodland. Great start, as i thought and made a mark of it – anyways, my ancient slippers were about to see the day light. Time for something really rugged – as Woodland says they are.
Now comes the part of my broken promise to myself. As i was about to shift to another shopping AD, i could not help but notice the word Facebook at the bottom of the page – A Facebook profile link of Woodland ….. www.facebook.com/woodlandadventure. Nothing wrong with utilizing the extra space on your AD when you have bought it, but it did pulled me into mulling over the change in the equation – Print media boosting the digital media for a major brand.
The next thing i know was that i was searching for my elusive scissors to get this AD ready for a scan – another one hour in blasting off the post. As usual, my dream of a day out was postponed….
No newspapers from next Sunday….time to Go Green..




