New Product or Service Promotion Strategy
A product or service takes birth after a long period of gestation and subsequent technical activities. A lot of valuable time and energy is usually invested in any product or service related project. But, once the product is on the company shelf, one of the major challenges of the market life cycle starts – the challenge of reaching the product to its potential customers.
CopperBridge works with your marketing team to chart a practical and time tested blue print for Product promotion.
The promotional strategy framework evaluates the following factors related to the new social landscape of the market..
- What is unique proposition offered by the product / service. In business terms – your USP
- How is the company perceived by the consumers – The current company reputation
- What does the market offer presently which is very similar to your product?
- Understanding your potential customers – Demographics, Age group, Gender, Regional specifics, Cultural and Social values
- What channels of marketing are most suited for your product? Whatever the channel might be, the focus is on creating a conversation around it
- Is there a need for Collaborations & Partnerships
- What marketing methodology best suits the product – Affiliate Email Search Engine marketing options or a hybrid
- Utilizing Newsletters Press Release Corporate blog for product related announcements
- Creating Video Channels of product service
- Blog & Forum participation
- Organization & Participation of events
- Audio & Video Podcasts related to Product and its features
- CEO / CTO interviews / webinars to introduce the Product
CopperBridge team will assist you in launching your product while the buzz has already reached the consumers.
