Conversion & Reporting

Travel shoppers are known for their affinity to comparative shopping. They hop around to millions of site like yours to not only compare the price, but also compare the other small yet significant details unique to the hospitality segment – Check-out time flexibility, room service features, indoor restaurant feedback, laundry and pet service, and most important – overhear what others are saying about a destination, hotel or resort.It’s hard to capture these data by any analytic tool till date.

Consumer decisions in this highly competitive segment are seldom based on just a few rounds of comparison. Affinity shopping is widespread within the online consumer community – a sure proof of the proliferation of the customer survey and feedback sites – the ecommerce leader sites like Amazon and Yahoo shopping have integrated the feedback system to help the quality of purchase and transactions.

Travel and Tourism segment runs on reputation.

So, while the direct customer footprints needs to be tapped, the sentiments associated with a brand, product or service cannot be ignored by any means.

[Use the customer footprint diagram]