Corporate Identity

The concept of branding takes on a much more amplified meaning once it is applied to the travel and tourism segment. Branding exercise in the hospitality sector can never be undertaken in silo – It is tightly coupled with the reputation of the city and the country itself.

Online and Offline identity…
A corporate identity spans across both the digital, electronic and print media entities. Your consumers are everywhere and they judge you with every piece of real estate – in both the online and offline world. A holistic branding process incorporates every printed and online property of a corporate. Uniformity of message has to be maintained across the board – website pages, blogs, social media profiles, brochures, business cards, menu cards, banners and even the upholstery.

The big picture – Nation & City branding
Every travel brand exists in an ecosystem – an environment that is shaped and influenced by the economic, geo-political, social & cultural and environmental conditions in a region. The perception of safe and environmentally clean city creates a good backdrop for the image of a corporate brand – and a great tourist destination city must be accentuated by the image of the nation as a whole.

The Assortment

Advert Design**Menus**Business Cards**Corporate brochures**Flyers & Folders**Conf. brochures**Health club literature**Hotel brochures**Pop Up Roller banners**Envelopes**Going Green cards****Letterheads** Notepads**Stationary Packs

So, what makes the integration perfect?
…The complete coupling of the corporate image with the Nation and City branding.