Online economy differentiates itself from other forms of business environment by putting the customer in front. The highly empowered consumer community not only plays a stellar role in the reputation of a brand, but also helps the brand marketer understand the ‘voice of customer’. Not every time a customer leaves a feedback of your brand or the experience – what he / she leaves behind is the transactional or navigation footprint. An intelligent interpretation of these micro activities on your site gives a great insight into the mind of your customers.
Medical tourism audience relies on their knowledge and exhaustive research to make the best decision in choosing a provider – a decision which can impact their life forever. While comparative shopping is on the agenda of all the potential customers, their onsite behavior also provides the small cues for a good marketing strategy.
Everything matters – Onsite & social behavior Campaign oversight and calibration is critical for the success of any type of marketing initiative – No measurement means No management. The onsite behavior of medical tourism consumers can be gauged by utilizing any of the quality paid or free analytic tools offered by – Google, Webtrends, Coremetrics, Omniture etc. Tracking of events (which might include registrations, clicking a Video button, starting a Live chat etc.) is also extremely crucial for measuring the ROI of the campaign.
The social movements of your customer are more difficult to follow and analyze, with very few tools providing the footprint data with business clarity. Twitter and Facebook analytics have acquired a greater value for the marketing teams in recent times. Intelligent Media buying is an important campaign feature in the Medical tourism segment and a large part of this intelligence is derived from the customer tracks and social behavior.