Customer Value Propositon

Every online business is trying to sell their dream product / service to the customer, but a few of these are extremely successful while majority of the businesses are defined by mediocrity – Medical tourism segment is no exception. The distinction might just be the value proposition that we are offering to our consumers. The top 2% of the online sellers are dedicated to selling the ‘preferences and needs’ of the consumers, while the rest of the seller community is busy selling their ‘own version of the customers needs’.

Consumer mindset
Any segment associated with work-life balance, wellness, travel, health, nutrition and education demand a greater attention to customer value proposition. In the medical tourism industry, the following sentiments play a major role in the decision-making….
  • The patients usually prefer to go with a trusted brands name (even if it is comparatively costlier)
  • Affordability is a big factor, but not at the cost of quality
  • Good and approachable references make a major difference
  • Accreditations and recognized certificates are crucial for generating business
This equates to a Medical tourism brand that is built around the needs of the customer and which resonates a delightful experience for the customer.

Medical tourism information – The finer details
Transparency is critical to establish a long lasting bond between the consumers and the sellers in the online world – and that too in the quick span of 10-15 seconds. Based on customer surveys, a few things on top of the transparency chart are…
  • Elaborate details of the offered medical procedures accompanied by a comparative pricing table
  • Picture and video supported travel package
  • Ground and air transportation details – including drop-off and pick-up information
  • Information on socio-political and local conditions – whether any translators will be provided in case of any language problems
  • The use of Telemetry offers the best of both the worlds for the patients – as the health providers can share patient medical information with any expert around the globe, thus enhancing the success rate of complex procedures manifold
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