Startup Marketing: Differentiating Differently For Sales
Every startup is born different. The growth and maturity planning of every startup also needs a differentiated approach. Sales and Marketing of a startup involves a product or service which has zero visibility – both for the organization and the brand. CopperBridge Media, a digital startup itself, assists new startups get off the blocks with certainty and with a long term approach of its target market – backed by not only the industry and competitive data, but, also with the knowledge of tonnes of market survey data of the particular segment. Numerous researches and reports have projected that we are exposed to 1,000 – 5,000 advertisements per day depending on our location. This is the starting point of the marketing challenge for your startup.
Setup Your Startup with a Good Strategic Position
Random marketing will yield random results. The planning for the first 24 – 36 months has to be mapped out against some of the major marketing indicators…
CORE VALUE PROPOSITION OF YOUR STARTUP
COMPETITIVE LANDSCAPE OF THE SEGMENT
CATEGORY OF YOUR PRODUCT / SERVICE
CORE MESSAGE OF THE MARKETING CAMPAIGN
WHAT ARE THE SUCCESS INDICATORS?
CopperBridge Media’s Startup Marketing team sits on the drawing board with you to setup the starting block for the marketing plan. While the market capture strategy tries to utilize all the insight that is available at the outset, there is always a need to be flexible along the journey – So that the...
Marketing message can be fine-tuned as needed
The Differentiation tactics can be tweaked as the ‘market dynamics’ changes
The marketing mix can be modified based on the customer feedback loop
Content Calendar & Kit for Your Startup
Content drives the emotions around the Startup. A well coordinated content strategy around the startup keeps the buzz going for your product or service. The lifeline of your sales and growth hinges on the strength of your content marketing campaign.
CREATE A CONTENT MARKETING PLAN
DEFINE YOUR KEYWORDS
CREATE A PRESS KIT
· Media Advisory
· Logos & Screenshots
· Founder Profile
· The Success story
CREATE THE CONTENT THINK-TANK
· List of writers
· Shortlist Journalist
· Identify Influencers
· Guest Bloggers
CREATE THE MESSAGE MIX
CREATE CONTENT CALENDAR
ESTABLISH MEASUREMENT INDICATORS
SET UP CORE METRICS
CREATE EMAIL NEWSLETTER CONTENT STRATEGY
CREATE STORY MIX – MULTIPLE STORIES FOR THE STARTUP
Rinse & Repeat marketing strategies for your Startup
VIDEO & IMAGE SELLS:
Videos are always more expressive and capture the eyeballs with much lesser effort as compared to a top grade editorial content. Infographics and Explainer videos are also great marketing tools for the new marketing realm – audience has little time to decipher your words and intentions.
KICK-OFF THE PR FACTORY
PR activities work on the emotional bend of your customers. A good PR combined with a compelling and cohesive marketing message delivers the right steroids for your Startup marketing campaign. CopperBridge Media pulls the right strings to create a decisive PR-Marketing mix for your Startup – ‘We deliver horses for the courses.’
IDENTIFY AND LEVERAGE THE BEST SOCIAL NETWORKS FOR YOUR CONTENT
Facebook might not be right for your Startup – or it can be the Go-To channel. Even though your Startup needs a professional connect, LinkedIn might not deliver. A deep dive into your audience and industry search patterns lights up the right path to tread on. CopperBridge marketing group churns the data inside-out before grabbing the pole position. We run with your Startup till the ‘Finishing Line’.
HAVE A CUSTOMER FEEDBACK LOOP
When you are in the innovation business, its good to have friends, but it is better to have enemies – BUT, IT IS INDISPENSABLE TO HAVE CUSTOMER FEEDBACK. Every Startup should have a customer feedback collection mechanism – helping it to run true to the course.
We are a tap away!
Phone: +91 9822873899