EMAIL ENGAGEMENT

Seasoned marketers of all hue agree on the fact that Email Marketing has graduated from a persistent shove-in-the-face marketing to intelligent pull marketing – with 62% of companies embracing the Email marketing as the centerpiece of their online marketing strategy. While psychology has become integral to the thought process of online marketing, a firm grasp over the audience sensibilities and preferences are key to the success of an Email marketing campaign. Most of the relevant email marketing metrics are tied to the mindset of the audience who are also the consumers of your newsletter.

Getting a foot in the door (Open rate) is surely the first significant parameter for email marketers, but then it is just a kick-off to your campaign. The audience engagement metrics (very much like the Video metrics) unravels the business intelligence and provides the right actionable metrics for the next round of the campaign. CBM group, being in the thick of so many Email marketing campaigns, can correlate the ground-zero behavior of the readers with the email newsletters.
Do we need to incorporate cultural, demographics and socio-economic factors when crafting an email marketing plan? Can the email marketing metrics be tied to the other metrics in your marketing campaign?

Practical, on-the-spot, case-based and actionable intelligence is what you get out from CBM collaboration.