An event itself is the result of a sustained communication between the various stakeholders and the organizers. Communication protocols are established and launched much before the event dates are published. Every thread of communication is a marketing opportunity and should effectively convey the theme of the event. An event communication strategy can be effectively categorized into three phases…

• Pre-Event communication and buzz: Curiosity phase
• Event communication strategy: Hand-shake phase
• Post-event communication management: Nurturing phase

Event communication – Flavors
In an event, every person is a stakeholder and likewise none can be ignored – a good communication creates a network of brand ambassadors and a sustained buzz mechanism which reaches its peak as the event is kicked off. Specific written and verbal communication protocols have to be established and refined for engaging the various segments…,

• Communication and engagement with the delegates
• Sponsorship proposal and sponsor interaction protocols
• Speaker profile review and approach methodology

While a majority of the communication is initiated verbally, the deals are sealed through written communication. A synchronized message should be conveyed through the principle event documents – Event guide, Sponsorship proposal, Speaker invitation and confirmation letter, Event digital ADs, Press Releases and Social Media profiles.

Event communication – Media
It’s the decade of multi-channel communication. Business owners and event organizers understand the concept of ‘diminishing attention span’, which demands the leveraging of every media format – print, electronic, digital, mobile and social media platforms. Synchronized communication using all the media formats is the best way to deliver your message at the right time and to the right person.

What this means is that the event needs to be broadcasted with a singular message from every possible quarter – Press Releases (online & offline), Webcasts, Webinars, Podcasts, TV Ads, Print Media Ads, Social Media broadcasts.