Curiosity and anticipation are natural sentiments for event delegates, and as an organizer, it is a challenging assignment to bring out the best in everyone. With myriad events being organized every month in every industry segment, it is an exhaustive exercise to come up with a fresh and compelling theme for your dream event – year after year. The structure of an event’s content comes under a lot of scrutiny as soon as the first newsletters are dispatched to prospective delegates and speakers. Information is ubiquitous in this era of universal internet accessibility – but, what brews the excitement and what engenders engagement is the sharing of ‘applied knowledge’.
Content = Solution What distinguishes a valuable content from a ‘garbage or spam’ content are the number of solutions that comes out of it. As event architects, the onus is on us to not only provide a platform for collaboration and engagement, but also provide avenues for innovation and ingenuity – where the participants think and interact for a cross-functional solution.
Content architecture in events are usually manifested through various formats – Conference speeches, Keynote sessions, Panel discussions, Expert debates, Open floor dialogue sessions, seminars and workshops. This provides a great formatting flexibility for the content managers, as they can tailor their content based on the audience. In the end, what matters for the event is whether the content structure…
Content = Collaboration An event can function as an incubation platform for new ideas and collaboration if the content is characterized by novel ideas and unorthodox approaches. Majority of the experts like to dwell upon areas which have not yet been discussed in prior engagements (online / offline). It is a very rewarding move to engage the delegates and experts in the shaping of the content – much before the invitations have been rolled out. This not only ignites the process of collaboration at an early stage, but also brings out the best collective intelligence on the drawing board.