Being an avid fan of customized Facebook profiles, CBM team enjoys juggling not only the FBML for a greater impact and functionality, but also relishes the new flavor of marketing metrics from Facebook.
Measuring the path and volume of footfalls on the sales page unravels the finer details as well as the flaws in the marketing road map. As compared to organic metrics, paid advertising metrics can have their origin in Google Adwords, Yahoo Search marketing, MSN Adcenter, LinkedIn and FaceBook campaigns, banner campaigns, affiliate campaigns and many other new crop of paid advertising platforms.CBM’s proprietary metrics processes integrate and segments the various paid advertising metrics that define your marketing program. The various metric blocks are unsiloed and integrated intelligently to create a ROI-centric marketing decision-making suit. At the end every number has to be tied to the ‘value of customer’ (VOC).The integration of TV shopping channels and Call center selling with the online paid advertising channels has created both opportunities and challenges for the marketing brains. While the sales have been coming from different marketing layers, the mosaic of metrics gives very little away to even the savviest of online marketers – Another case study opportunity for the CopperBridge analytics group. At the end everybody is a winner – both the client and the customer.