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Methodology

This section provides an outline of the 4 pillars of our SEO process. Some of the steps are a one-time activity while others are recurring sets of activities.

1. On-page SEO
2. On-page Content optimization
3. Off-page SEO
4. Comparative Analysis & Reporting

• ON Page SEO: This sets the foundation for the actual optimization activities that is to follow. Every technical aspect of the site is tweaked so that it is Search Engine compatible.
• On-Page Content optimization: The content of a site is the major driver for your web traffic. An optimized content walks the fine balance between a search engine’s rules and the search psychology of the viewers. This step ensures that content is not only search engine worthy but is also compelling for the viewers.
• Off-Page SEO: The search engine rankings of a site is determined by the ‘vote of approvals’ that it has received from its competitors, collaborators, followers and the authority sites in its segment. The activities in this step of our methodology ensure that the social presence of our site has a positive perception in the eyes of the consumers.
• Comparative Analysis & Reporting: The online world is extremely competitive and the success of our site is dependent upon how the information seekers perceive our site vis-à-vis our competitors. So a detailed and analytical study of our competitors and the market itself is vital in understanding the rules of the game – or rules of victory. SEO reporting does not follow a standard process and most of the times, it is customized based on the specific needs of the clients.

 

 

CB Methodology

This section provides an outline of the 4 pillars of our SMO process. Some of the steps are a one-time activity while others are recurring sets of activities.
[A] Content creation & marketing: This refers to the different formats of content created on different web 2.0 channels. The marketing content can be created the most popular channels like blogs or on the more specific content hubs like Hub Pages, Squidoo, Slide Share, Ezinearticles etc…
[B] Content Syndication: The greatest of content is of little value unless delivered to the right doorstep. The targeted distribution of online content plays an important role in the marketing strategy of a brand.
[C] Social network marketing: The last couple of years have seen an exponential rise in the number of social networking avenues on the web. The selection and adoption of a social network needs planning and in-depth understanding of the network mechanics.
[D] Online multi-media marketing: Multi-media content plays a big role in any form of marketing, and internet marketing is no exception. As the attention span of visitors keeps going down, the significance of intelligent graphics and pictures has increased exponentially. Targeting the right multi-media channels to showcase your brand or product has become the most popular and effective means to convey a message to potential customers.
 

 

CB SEO Methodology

This section provides an outline of the 4 pillars of our SEO process. Some of the steps are a one-time activity while others are recurring sets of activities.

• On-page SEO
• On-page Content optimization
• Off-page SEO
• Comparative Analysis & Reporting

• ON Page SEO: This sets the foundation for the actual optimization activities that is to follow. Every technical aspect of the site is tweaked so that it is Search Engine compatible.
• On-Page Content optimization: The content of a site is the major driver for your web traffic. An optimized content walks the fine balance between a search engine’s rules and the search psychology of the viewers. This step ensures that content is not only search engine worthy but is also compelling for the viewers.
• Off-Page SEO: The search engine rankings of a site is determined by the ‘vote of approvals’ that it has received from its competitors, collaborators, followers and the authority sites in its segment. The activities in this step of our methodology ensure that the social presence of our site has a positive perception in the eno of the consumers.
• Comparative Analysis & Reporting: The online world is extremely competitive and the success of our site is dependent upon how the information seekers perceive our site vis-à-vis our competitors. So a detailed and analytical study of our competitors and the market itself is vital in understanding the rules of the game – or rules of victory. SEO reporting does not follow a standard process and most of the times, it is customized based on the specific needs of the clients.

 

 

CB Methodology

This section provides an outline of the 2 pillars of our Corporate Identity process.

• Content Marketing
• Multi-Media Marketing
• Syndication Marketing
• Distributed Marketing

 

 

PPC Methodology

Our SEM / PPC process goes through the following life cycle.

• Campaign Initiation
• AD Campaign management
• AD Group management
• Campaign Reporting
• Campaign Support

 

 

Corporate Branding Methodology

This section provides an outline of the 2 pillars of our Corporate Branding process…

• Corporate Identity
• Brand Identity

1. Corporate Identity

Corporate Identity elements refer to the visual identity of the brand and corporation. The market perception is preceded by an intuitive and compelling visual image. Corporate Logo, punchline, website, Business card and all the way to invoice template – Every pixel on every stationary item counts towards a business savvy corporate identity.

2. Brand Identity

Brands are a reflection of the market perception – about a product, service or a firm. It takes years of nurturing and consistent marketing to establish a credible market entity in today’s complex marketing mosaic. In contrast to pre-internet era, branding has added a digital dimension which is NOt only techNOlogy-centric, but also much more customer oriented.