Travel behavior of visitors from Australia & NewZealand to India

admin — Fri, 06 Apr 2012 12:56:48 +0000

Indian hospitality Sector: From Indian CEOs desk

admin — Fri, 06 Apr 2012 12:52:53 +0000

Inbound tourists to India: Major ports of entry

admin — Thu, 22 Mar 2012 06:45:16 +0000

Australian toursim & Indian tourists

admin — Thu, 22 Mar 2012 06:41:12 +0000

Percentage Distribution Of Foreign Tourists Coming To India By Nationality

admin — Fri, 16 Mar 2012 14:28:48 +0000

Number Of Foreign Tourists To India

admin — Fri, 16 Mar 2012 14:17:39 +0000

Consulting Services

admin — Sat, 04 Feb 2012 12:05:45 +0000

Resilient business growth strategies in the new economic order

Today, every business is in the middle of a balancing act – balancing the twin cylinders of growth and innovation. Business growth strategies can no longer be created with only the inputs of a marketing think-tank. Every business strategy in the new economic landscape has a very important stakeholder who cannot be ignored – The modern day consumer.

The consumer community, through all the web and offline channels, not only can share their ‘opinion and dislikes’ at a lightning speed, but can also influence the future shape and character of a product or service. Today, majority of the brand marketing consultants would concur that – The product / service is the brand itself and that a Brand Marketing Strategy is nothing but listening to the market and evolving your brand. CopperBridge business strategy consultants will work as your virtual ‘partners in growth’ while operating within the confidentiality and protocols of your business environment.

High ROI business strategies: Combined outcome of field work, ‘lessons learned’ and experience

Market is an intelligent entity and responds to every sentiment of investor and business owners in quick time. Boiler-plate approach to branding strategies and customer acquisition plans have seldom worked. Consumers are positioned at every corner for a close scrutiny of your brand and share intelligent information within them – These brand stakeholders are watching your brand through multiple devices, multiple channels and 24×7. In this tech-savvy business environment, any brand marketing strategy needs to have a balanced view of all the channels of customer communication (both online & offline).

Even digital marketing strategies are tightly couple with offline customer conversations (print & electronic media). In a lot of business scenarios, CopperBridge Business strategy consultants have adopted a hybrid marketing strategy for a generous ROI within a short span of time – Combining the most appropriate online & offline marketing channels – or even a most offbeat viral marketing campaign.

Customer Acquisition = Brand Evolution

Customers are the most vocal and influential of all brand ambassadors – and also the hardest to cultivate. In spite of the most star-studded marketing brains, the most innovative social media campaigns and a gigantic marketing budget to back it up, loyal customer base might just elude your brand. On the other hand – a simple one page website coupled with one intelligent YouTube campaign might see your customer acquisition rates soaring. Branding and marketing strategies in the end are all about iterative learning and improvement.

Zero-Hoopla Growth

admin — Fri, 16 Dec 2011 12:21:43 +0000

Sustainable and meaningful growth strategies…

CopperBridge Media