Fund Raising Campaign

Even philanthropy needs funds. With the governmental aid channel out of bounds, fund raising becomes an indispensable activity in the NGO program management. A large part of this fund raising is carried out in the region of NGO’s operation or in OECD countries that assist projects in developing countries. CopperBridge Media creates a digital roadmap to create a meaningful dialogue with the potential donors.

Diversification adds value…
It is important that multiple types and sizes of donors are selected for potential interaction. Targeting of donors can be based on the phase of a project – while having a mix of both the local as well as foreign donors. A greater mileage for the fund raising campaign is also achieved by forging a multi-dimensional coalition – of other NGOS, universities, research institutions, etc. who contribute different expertise and knowledge, and larger target areas and beneficiary communities.

Communicating the right message…
Understanding the sentiments of the donor is vital as they hold the cards – An unambiguous message needs to be delivered to the donors so that they feel passionate about the cause. In some cases negotiations are unavoidable and there should be ample room for negotiations. A transparent depiction of the activities of the NGO, including the goals, objectives and projects undertaken, are key to the success of the campaign. A complete web presence – informative and interactive website, utilization of all the social media channels and other methods of online information dissemination have to be tapped to create the perfect reputation for the NGO.