Portal Concept And Design
Medical tourism industry is a unique business segment – where success demands a perfect balance between the online and the physical offerings – unlike the many ecommerce flavors where a world class online presence establishes the business footprint. In this industry, while the circle of trust is established by a professional and genuine website – this not only acts as a mirror to the physical establishment, but also provides enough sentimental tough points or incentives to the patient to start a conversation.
Customer-centric: Asking the right questions
We can assume that you will utilize the services of a technically adept team for your dream medical tourism venture – so, the fundamental building blocks of a great portal will be taken care of – usability, navigation, content architecture and placement, internal page linkage, graphics and multi-media utilization and the site performance. These factors establish a stamp of professionalism for the website.
But, are these enough to start a conversation? A business generating site starts talking right away, with the objective of creating a conversation with the customer. It poses the most appropriate queries on behalf of its intended audience:
Why the consumer should go with your brand?
What are the steps in the process?
Does it make economic sense for the patients to take this decision?
Is the facility licensed or accredited?
These are the conversation openers and complement the technical excellence that is associated with your medical tourism portal – an online brand that educates, engages and creates a meaningful dialogue with its audience.
Make it visible
A website cannot survive in isolation in the current online ecosystem. It can relate to your business and to the consumer community only if it is able to reach them. While the factors like aesthetic quality, functional and engaging, clean and crisp are the benchmark, the outreach campaign mandates that the medical tourism site is launched in multiple languages (based on audience location) and that it has a presence in major social media profiles. The presence of a blog and customer video testimonial also plays a major role in the site popularity.