An effective ecommerce strategy is based on creating compelling customer experience – either through a portal, microsite, mobile or Facebook application, blog or through a mobile site. A good business in any marketing environment equates to a receptive community hooked on to great commerce. Content and creativity are the major factors for a reasonable ROI.
Complete customer experience
Customers are in the driver’s seat in the online economy – ecommerce strategies are built around them. Sustained and outstanding business results are generated only through the delivery of differentiated customer experience (many call it ‘customer delight’) – a unique and satisfying experience every time a consumer arrives on your shopping portal. Silo-based designs are outdated and have been replaced by a tightly coupled designing approach driven by technology, user experience and aesthetics. Continuous innovation and insight are vital to maintain an edge in this global marketplace.
Conversion rates and Iterative improvement
Ecommerce portals reside in an extremely dynamic environment and customer conversions are influenced by millions of on-page and off-page factors. A scientific and iterative process aimed at Landing Page Optimization is integral to the ecommerce. A/B and Multi-Variate tests capture the best performing components of a Landing page – integration of these methodologies with the development cycle is indispensable in any ecommerce setup.
Social and Interactive shopping
Social influence has a great bearing on the outcome of an ecommerce campaign – The chain of influence is spread across all the interaction points (ecommerce portal, blog, Facebook profile, iPhone App etc.). It is a great opportunity for savvy marketers if they can tap the collective touch-points of various online and mobile social hubs.
Social loyalty for brands spreads like wildfire and can be exploited irrespective of the device or medium. Highly interactive lookbooks and social catalogs generate an amazing buzz around a brand – which is unimaginable in a non-social setup. After all, how can we ignore the “Likes” of Facebook?