Interactive Email campaign

Emails marketing campaigns, known for their affordability and reach, are now ubiquitous and utilized across all industry segments – and with hospitality segment utilizing it to the hilt. So, what makes your newsletter audience start a conversation – a dialogue which will lead to conversion?

Are there any time-tested techniques?
Are these techniques good for every marketing campaign – every time?
Does one-size-fit-all apply to these interactive methods?
I am sure, it has got you confused and thinking about your next newsletter which is in the send queue? Why don’t we just ask the consumers themselves instead of beating about the bush?

Integration does make sense…
The days of eye-popping offers, store opening discounts, close-out sell or even gargantuan last minute deals are now passé. Every marketer seems to have these carrots for the consumers. So, what keeps the newsletters short, sweet and simple? Some of the most effective yet simple techniques which work time and again are…

• Integrate the email newsletter with personalized address – asking a point-blank and relevant question to the potential customer – Baskin Robbins, Nike, Bombay sapphire and Luvs have reaped the benefits of a direct interaction
• Marry your social channels with the email marketing campaign – it increases not only the customer loyalty, but creates more brand ambassadors

Broadcast your feedbacks
Social feedbacks have become the most trusted vehicle for making a shopping decision – So, why not broadcast your top travel feedbacks into your newsletters boldly. This adds a badge of credibility to your permission based marketing. The Call- to-Action buttons work with greater energy if they are preceded by image enhancing testimonials and feedbacks.

Finally, it will be a waste to ignore the QR code and social media touch-points in the newsletter.