Ecommerce transactions are no longer the boring one-way exchange of products or services. Social media, interactivity and rich media have blended with the shopping experience to make the whole process more fun and conversational. Smart online retailers understand the importance of experience sharing and provide all the tools and technology to the shoppers so that they can broadcast their bargain at the click of a button.

Sale in action…
Mere graphics and videos of models are no longer the eye-catcher – what matters is the embedded Call-To-Action within these multimedia or graphical ADs. In effect, you can click on any accessory that the model is wearing and pull it to your shopping cart. You can stop a video midway and click on a hat or a belt to make a quick purchase.

Local, Social and Personal….Web 3.0 shopping
Social shopping is no more an experimental ecommerce segment, but rather an indispensable business strategy for any serious etailer. The ‘collective intelligence’ of the consumers has become the new mantra for the ecommerce marketers.

Location, as in real estate, plays an integral role in creating a personalized marketing strategy for a consumer. Some of the key components which goes on to create a compelling shopping experience are – Customer profile and current location, the activity in which the customer is engaged in, past purchasing history of the customer, social interactions of the customer with friends and family.

The QR codes are here now
This means that all your major landing pages can be clubbed together under a stylish square, which can be accessed by any mobile or smart phone. So your online store can be accessed by anybody, anywhere and anytime.

Interactivity leads to engagement – which is a precursor to conversion…