Commerce means conversions and eCommerce manifests itself through the conversion potential of landing pages. All the meticulous planning invested in keyword research, usability and site architecture, content planning and social networking is measured through the success of the landing pages – In the end, conversion is what determines the robustness of an eCommerce strategy.

Landing Page optimization – One size doesn’t fit all
Consumers always do their homework and their shopping intentions are reflected in the choice of their keywords – so your landing page content and design needs to match the expectations of the visitor. Horses for the courses – which means every landing page caters to a particular set of keyword searches. Generalized landing pages often suffer the common fate – maximized impressions but minimal conversions.

The science of selling…or the arts of it
The art of selling in the online world is not very different than the physical selling of goods and services. Transparency and simplicity is always a better selling technique as compared to duplicity – a correlation between the AD copy and the Landing page content is the thumb rule for a greater customer attention and conversion. By now, we all know the value of a good site navigation, meaningful graphics, simplicity of designs and compelling content (Title, Punchline and description).

So, what separates an average landing page from an awesome landing page?
Let me tell you in simple terms – It’s the understanding and measurement of the customer’s shoes and the ability to put ourselves in those shoes – so that our design is governed by the customers’ thought.

Not to forget the basics of a long haul landing page – Monitor, Measure and Improve