Multichannel marketing is indispensable in this age where your customers are omnipresent and are scrutinizing you through different media formats and from a multitude of devices. Notwithstanding the paramount importance of a compelling marketing message, the timing and the medium of delivery is also a critical factor in the success of a marketing campaign.

Customer segmentation
Listening is a key ingredient in any marketing initiative. CopperBridge Media understands the value of listening – and deciphering the footprints of your customers. Actionable customer data is worth its weight in gold, as it provides you with the intelligence to buy the right media package at the right time. This does not mean that we rely only on the numbers to get the best deal for you – We combine the above with the qualitative sentiments (emotional aspect of the purchase) of your customers and due diligence is also done on the performance of your competitor brands. This makes us leverage the right media at the most appropriate phase of the buying cycle.

Price vs. Impact
It is true that ‘prime time comes with a hefty price tag’. Be it the Superbowl or the Soccer world cup, every second of these prime time events are analyzed and fiercely fought over by the media buying team of the big brands – In the end, it’s all about the number of eyeballs. But, a high price tag does not necessarily mean a high conversion which will boost your ROI. Audience demographics, socio-economic conditions and buying cycle nuances have to be brought into the buying equation in order to get the best outcome.

Negotiation & Medium of delivery
You not only need to know the ‘rules of engagement, but also have the heart to go all the way. Media reps are known to shoot from the hip, but a seasoned media buyer knows the negotiation chart – and in the end everything comes down to how well you have done your homework. Every medium has its own nuances of AD delivery and ROI – Whether it is Print, online or electronic medium – and the media buying team must be conversant with the fine print.

Multiple mediums – One message
Marketers are equipped with a large array of media publishing options, which again emphasizes the value of a single message cutting across the different mediums. Consistent and successful travel marketing demands a seamless weaving of online and offline media. Identification of niche market blocks relevant to your brand is key to an inspiring ROI.