Flickr Marketing

A photograph is able to say a thousand words in one shot. Flickr is an ideal platform, as a social photography website where we are able to upload and share pictures with our friends, family, Flickr users, and with the general internet users. Photobucket comes as the closest rival to Flickr, where the latter is stressing on the social sharing aspect of the website, thus, contributing and rewarding the growing community of internet users.

The basic social nature of Flickr makes it all the more attractive and exciting, and makes this an ideal platform for marketing our websites and businesses. This is also an advantage to both, amateur and professional photographers to showcase their pictures and to receive constructive and creative feedbacks. Bloggers are also avidly using Flickr as this helps them save on bandwidth, and proves as an effective image back-up if at all their servers ever get wiped out. ‘Sharing’ is the Mantra of growth, as of now. The more we give, is the more we get; most social sites are effectively able to prove just that.

Flickr’s photos are listed in Google’s search engines, and the recent integration with the Yahoo Image Search means that Flickr images would be displayed whenever anyone uses Yahoo to search for specific subject images. Flickr has been able to firmly embed itself in to the world wide web, and will grow with the net. HitWise’s data result clearly show the growing number of Flickr users, and surely, this is not the end.

Many portals, web-sites and blogs are using and displaying public Flickr pictures via RSS. Technorati, personalized start pages (Netvibes etc.), and others direct visitors to individual photo pages and are able to channel them to their web-sites or are at least able to make them aware of their brand or businesses. The inherent structure of Flickr is very helpful, where growth becomes an all-inclusive job.

There are many additional benefits Flickr provides, like the Link-Juice. All links placed on Flickr are currently followed and which is bound to create a good link profile for our web-site. Flickr & Marketing, whichever way you put it, go hand-in-hand.