Widget Marketing

Widgets can be termed as small, highly portable Web applications that can run on your favorite personal environment like desktops, start pages and mobile devices like iPhone and give you access to Web services or content. Widgets now days are generally referred to as marketing tools that provide exposure and funnel back the traffic to your parent website.

Widget marketing is a latest buzz in the world of viral marketing as it generates a direct interaction path with the consumers through which new brand messages and content can be pushed directly to them.

Widget Marketing: Clever and Viral

• Widgets get themselves integrated with the user as a permanent part of their routine personal environment. The benefit any service provider gets here is that the widget gives the user a constant reminder to take a look at your site, use the services and share them with other users in their community. The users who embed your widgets prove out to be your marketing tools.
• Widgets have been integrated with social networking sites like Facebook and MySpace. Here the widgets are constantly promoted to the user’s friends and your content or service is showcased whenever it is updated or commented upon thus enhancing the viral distribution.
• Widgets increases the brand presence as it can be placed in blogging platforms and can be easily customized to fit better into one’s site designs.