Commerce and lifestyle are intertwined like never before – although many would argue that this has been true since ages. The best marketing brains advocate a complete scanning of the life and lifestyle of the potential demography, even before the first rule is written. The old adage, “Healthy, wealthy and wise”, still makes sense from an economic angle – a healthy and affluent person is more likely take quick transactional decisions as compared to a sick or less affluent individual.

QOL (Quality of Life) is an umbrella term for the factors that contribute towards the 360* satisfaction level of a person – a reflection of one’s social and economical state of satisfaction.

QOL and spirituality
Spiritual awareness and consciousness is no more considered a theoretical pursuit of only a select few, but has become an integral part of our personal and professional existence. It has been proven and proclaimed by some of the most revered business brains that spiritual awareness has played a vital role in their decision making. Spirituality in its true sense reinforces the bonding with family and friends.

QOL & marketing strategies
With the days of push (in your face) marketing numbered, marketers understand the urgency to gauge the minds of their consumers. Transactions are no longer based on the simple equation of demand and supply, but rather influenced by a wide variety of measurable and intangible factors. Marketing strategies are all about the ‘state of mind of a customer’. QOL, although does not provide the decision making data to the marketer, but it surely offers an insight into the customers commercial habits. There is a very unique relationship between QOL, Internet and the social satisfaction levels. While the use of internet had added immensely to the personal awareness and gratification, it correlates negatively to the social life and the QOL.

Internet being the backbone of digital economy occupies a unique place in the marketing mix of the current era – where the other pieces of the puzzle are QOL, Technology, demography and Social and cultural values.