Reputation Management

While reputations can be shredded in a couple of well planned minutes, building a reputation requires much more than just a good planning. Non-profit organizations are built entirely on reputation and the perception of its intended audience. Donor and Volunteer support is critical for the lifeline of a NGO – and this requires a sustained campaign of ethical solicitation and ‘progress reporting’ in order to translate into a strong brand and a durable donor community.

Non-profit / Non Governmental organization are always expected to function with transparency (dollars donated = dollars utilized). A core pillar of a reputation building campaign is the ‘transparency framework’ that should be incorporated into every part of the online visibility and reputation management campaign.

Message delivery…
The right message has to be communicated to every stakeholder – and in a very unambiguous manner by every member of the organization. The same message has to be broadcasted consistently from every online NGO entity and social media platforms. Utilization of platforms like Wikipedia, Facebook and Twitter cannot be overemphasized in the current scheme of things. A balance between volume and quality of communication has to be maintained at all times – whether it involves Press Release, Press conference or blog posts. While a well oiled communication mechanism is indispensable for a spotless reputation, it can happen only when there is…

• Strong Board and robust leadership team
• A management group recognized for their transparency and integrity
• A rational and sustained communication plan in place
• Active involvement of every type of stakeholder in creating the NGO brand