Website SEO Audit
A website resides in a very demanding environment where it is under constant scrutiny from visitors, search engines and competitors alike. An optimized website balances the expectations of visitors as well as the requirements of the search engine crawlers. An audit of your website from a Search Engine’s angle would evaluate every angle of optimization that the site ought to have – to compete in the cutthroat Internet economy. The following aspects of optimization are key to the SEO audit..

• Site architecture and readability
• Menu and Page Navigation
• Content structure and Flow
• Meta tags and SEO relevant tags optimization state
• Content & Graphic placement – Copywriting rules
• Internal Link Structure
• External Link Analysis
• Page Index status
• Site performance analysis
• Site accessibility

CopperBridge SEO audit would provide you with answers to all your optimization queries as well as a sound rationale for SEO project investment.

Site Keyword Analysis & ResearchM
Keywords hold the key to your optimization success. The groundwork for a sound SEO strategy is dependent upon the theme of pages and the set of keywords targeting this theme. Each page is represented by a set of keywords – optimization revolves around these keywords.
Keyword analysis & Research refers to the process of understanding what the potential site visitors are searching on the Search Engines. The pattern of search is analyzed and correlated with the objectives of a page. After multiple iterations, a shortlist of keywords is finalized for a particular page.
The Keyword analysis is made easy by the presence of practical tools like Google Keyword tool, Word Tracker, Keyword discovery etc. But, one of the most important aspects of a good Keyword Analysis process is a sound understanding of the Market, Industry, and the competitors.
CopperBridge has an indigenous process for Keyword Research which it has been using successfully for all of its clients.

Site Link Analysis & Research
A site’s link quality and volume reflect the popularity & credibility of the domain. Every website resides in a social environment where its standing and status is determined by the references it receives from its competitors, partners, and other authority sites in its segment.

CopperBridge analysis the Link architecture of the website by considering the following factors..

• Identify the Business objective & Industry segment of the website in question
• Identify and evaluate the top competitors of the website
• Evaluate the most credible (top authority) backlinks for each of the competitors
• Pair up each of the site pages with the most suitable link sources
• Apart from the External Link analysis, Internal Link analysis is equally important
• Evaluate the Link balance within the Internal pages of the website

The above factors reveal the weak links as well as the strength of the website as far as it Link architecture is concerned.